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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Push notifications offer exciting opportunities for mobile marketers. First, marketers get the chance to encourage users to opt in to
A drip campaign is a marketing strategy of sending a stream of emails to customers and prospects in an automated
Target market segmentation is a powerful tool that helps marketers unlock deeper customer understanding and unleash the true capabilities of personalization.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
To thrive in today’s fiercely competitive app market, you need a plan that draws users in and keeps them coming
CleverTap wins 159 G2 badges this fall, showcasing our leadership in customer engagement and analytics solutions, powered by invaluable customer
Behavioral segmentation is like having a window into your customer's mind, allowing you to tailor your marketing efforts with pinpoint
A month over month (MoM) calculator measures the percentage change in a metric from one month to the previous. It
Marketers use cross-channel marketing to meet their customers wherever they are, creating a smooth journey over multiple platforms. This article
Companies use psychographic segmentation to better understand what motivates their audiences and create more personalized marketing strategies. In this article,
Hyper-personalization is a marketing marvel that makes consumers feel like brands are reading their minds. In this blog, we'll unravel
The just-released Summer 2024 reports from G2 underscore CleverTap's exceptional leadership as the top all-in-one customer engagement platform. CleverTap's dominance
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