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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Conversion rate optimization (CRO) is critical for fintech companies aiming to thrive in a rapidly evolving digital landscape. In recent
Customer retention is essential for sustainable business growth, and a win-back campaign is a powerful tool to achieve it. With
App demonstration videos, also known as app demo videos or app explainer videos, help showcase your app’s key features and
Measuring the success of a mobile application goes far beyond just download counts. To understand if your mobile app marketing
Daily active users (DAUs) and monthly active users (MAUs) indicate how sticky your application is for users. It’s the glue
Fintech onboarding is the first form of experience you give to your users. This experience covers a series of steps:
The indie game market is booming, and according to a study, its value is projected to reach an astounding US$
More than 1 billion people around the globe live with some form of disability, making app accessibility in mobile design
Acquiring new customers costs five to seven times more than retaining existing ones. That’s why businesses should track the right
More companies are seeking ways to scale faster, and hypergrowth provides a structured path to achieve just that. Hypergrowth is
Every marketer faces the challenge of standing out in a flooded inbox. Relying solely on intuition and experimentation can make
Remember when pop-up ads seemed to be everywhere, interrupting your browsing at the worst moments? Digital advertising has come a
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
