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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
A multi-agent AI system is a team of specialized AI agents. Think of it as a team of humans, each
Marketers expect more than just a reaction from AI agents. An ideal marketer would want an AI agent to act
Marketing leaders today face a paradox: expectations for growth are higher than ever, but budgets remain flat. Gartner’s 2025 CMO
Marketing has always been about storytelling – and marketers plan and execute carefully crafted strategies to bring their stories to
In today’s crowded martech landscape, technical differentiations are table stakes. Every platform promises real-time insights, automation at scale, and personalization
Loyalty marketing has emerged as a powerful strategy for driving customer retention and long-term business growth. Rather than focusing solely
Marketers have long chased the promise of individualised personalization, real-time, intent-based segmentation, tweaking messages, and optimizing campaigns at a scale
Loyalty points offer a reason for customers to shop with you again. Shoppers tend to return to stores where they
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
"Agentic." "Copilot." "Autonomous AI."AI is already part of the modern marketing stack. What’s missing is clarity. Are these tools just
Different types of loyalty programs have become essential tools for driving retention and maximizing customer lifetime value across every industry.
Most people enjoy spending Christmas with their family and friends. It’s celebrated with snow, lights, a Christmas tree, and, most importantly,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
