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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Marketers have long chased the promise of individualised personalization, real-time, intent-based segmentation, tweaking messages, and optimizing campaigns at a scale
Loyalty points offer a reason for customers to shop with you again. Shoppers tend to return to stores where they
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
"Agentic." "Copilot." "Autonomous AI."AI is already part of the modern marketing stack. What’s missing is clarity. Are these tools just
Different types of loyalty programs have become essential tools for driving retention and maximizing customer lifetime value across every industry.
Most people enjoy spending Christmas with their family and friends. It’s celebrated with snow, lights, a Christmas tree, and, most importantly,
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
December is a time to illuminate everything, from pine trees to email inboxes. It’s a season packed with holiday sales,
Halloween amuses kids and adults alike. People spend lavishly during Halloween marketing events to celebrate it with costumes, candy, and
Push notifications are an essential part of mobile marketing, offering brands the ability to reach users directly and in real
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
So you’ve developed the next world-changing app? Right on. Now all that’s left is getting it into the hands of
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