CleverTap

Danielle Vona: Bloomin’ Customer Base with Engaging Programs

Dining is a competitive industry, with a wealth of choices for potential diners to choose from in both the physical

Written by: Sony Shetty
Published on: 04 Apr, 2023
Marketing Strategies

Andy Carvell on a Mobile App’s Journey From Conversion to Commitment

Attracting customers to your mobile app is one thing, but what about keeping them engaged? It’s a talent that’s essential

Written by: Sony Shetty
Published on: 22 Mar, 2023
Ecommerce and Retail

How ZEE5 Global Is Gaining Loyal Viewers With Engaging Content and Communications

“The goal is to have the user with us at least for a year. Every aspect of the business, every

Written by: Sony Shetty
Published on: 28 Feb, 2023
Financial Services

Vivek Girotra on Fintech Innovation

Fintech has seen a boom in recent years, with a wealth of apps available to help consumers and businesses bank,

Written by: Sony Shetty
Published on: 21 Feb, 2023
Ecommerce and Retail

How Meesho Created an App Experience to Serve an Untapped Market (Part 2 of 2)

As noted in part one of this blog, CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann

Written by: Sony Shetty
Published on: 14 Feb, 2023
Ecommerce and Retail

How Meesho Created an App Experience to Serve an Untapped Market (Part 1 of 2)

CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann Salz, an author, analyst, and senior contributor at

Written by: Sony Shetty
Published on: 31 Jan, 2023
Marketing Strategies

Instead of a Customer Lifecycle Funnel, Yodel Mobile Creates an Infinite Loop

Still using the funnel to engage with and manage your customers and prospects? Get ready to retire the static funnel

Written by: Sony Shetty
Published on: 29 Dec, 2022
Customer Engagement

Scott Dodson on How the Chess App Play Magnus Became a Grandmaster in User Engagement

The game of chess has long had a reputation for being an esoteric pursuit, one that can be a challenge

Written by: Sony Shetty
Published on: 13 Dec, 2022
Gaming

How Tilting Point Earns Gamer Loyalty While Having Real-World Impact

The ravenous consumer appetite for mobile gaming apps shows no sign of slowing down: According to a recent report from

Written by: Sony Shetty
Published on: 08 Dec, 2022
Ecommerce and Retail

How Meesho Achieves Dynamic Ecommerce Growth: Part 2 – Simplicity and Personalization

“The technology needs to be invisible. The consumer experience has to be seamless.” This sage advice comes courtesy of Kirti

Written by: Sony Shetty
Published on: 17 Nov, 2022
Ecommerce and Retail

How Meesho Achieves Dynamic Ecommerce Growth: Part 1 – Price over Convenience

Mobile commerce is an exceedingly difficult space for any upstart shopping app that’s seeking to compete with the market’s dominant

Written by: Sony Shetty
Published on: 03 Nov, 2022
Marketing Strategies

Dennis Mink of Liftoff on How to Build Massive Value by Turning Customers Into Heroes

When Dennis Mink, Chief Marketing Officer of Liftoff, talks about how clients have reacted to Liftoff’s Mobile Heroes program—a platform

Written by: Sony Shetty
Published on: 25 Oct, 2022

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