Segmentation

What is Persona Segmentation and How to Use It

Understanding your customers is essential for effective marketing, but traditional segmentation often falls short of capturing the complexity of human

Written by: Kiran Pius
Published on: 27 Feb, 2025
WhatsApp Marketing

Adapting to WhatsApp Business Messaging Pricing Changes In 2025: Building Trust with Quality Conversations

Adapt your messaging strategy with Meta’s WhatsApp Business Messaging Pricing changes in 2025. Prioritize quality conversations, strategic promotions, and omnichannel

Written by: Kiran Pius
Published on: 20 Feb, 2025
AI and ML

Top 21 AI Email Marketing Tools to Boost Engagement & Conversions

AI-powered email marketing tools are transforming the way businesses engage with their audience. This blog explores the top 21 AI

Written by: Kiran Pius
Published on: 14 Feb, 2025
Segmentation

How to Conduct Segmentation Analysis: A Complete Guide

Segmentation analysis enables businesses to categorize their audience into meaningful categories for targeted and efficient outreach. This comprehensive guide will

Written by: Kiran Pius
Published on: 05 Feb, 2025
Martech

From Simple Text to Rich Content: The Evolution of Business Messaging and What RCS means for your Brand

For over 30 years, SMS has been a cornerstone of mobile communication, enabling businesses and individuals alike to exchange quick,

Written by: Kiran Pius
Published on: 16 Oct, 2024
Martech

Optimizing App and Web Experiences: The No-Code Way!

Discover how CleverTap's Product Experiences optimize app and web experiences, driving user engagement, boosting loyalty, and keeping profits flowing! Did

Written by: Kiran Pius
Published on: 04 Oct, 2024
Segmentation

What is Demographic Segmentation & How to Use It [+ Examples]

Segmenting customers into distinct groups depending on their shared characteristics is central to developing personalized marketing campaigns. With demographic segmentation,

Written by: Kiran Pius
Published on: 10 Feb, 2024

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