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Leads Product Launches, Adoption, & Evangelism.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
There are over 4.3 billion email users. That’s a lot of people to be targeted using a single marketing channel.
Mobile copywriting involves writing concise, persuasive, action-driven content for mobile devices across app store listings, onboarding flows, push notifications, and
With an average return on investment of $36 for every dollar spent, email marketing is still one of the most
Push notifications have quietly become one of the most effective tools in a marketer’s arsenal, especially for businesses that live
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Businesses are always looking for ways to grow their user base, and lead generation plays a key role in making
Did you know your carefully crafted push notifications might never reach half your audience? Despite best efforts, many marketers suffer
Today’s consumers expect brands to meet them where they spend most of their time—on their mobile devices. Whether a customer
Why Measure AMP Campaign Success? With AMP for Email, marketers can deliver dynamic and interactive messages—like embedded forms, product carousels,
Accelerated Mobile Pages (AMP) for Email allows marketers to include dynamic, interactive content directly within emails—whether that’s submitting forms, viewing
The difference between marketing success and wasted budget often comes down to one critical factor: how well you understand your
One-size-fits-all marketing is losing its impact as consumers prioritize meaningful connections. They prefer brands that resonate with their values, habits,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
