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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
In today's world, inclusion is no longer a courtesy; it's a necessity. With over 1.3 billion people worldwide with disabilities,
User drop-off rate refers to the percentage of users who abandon a process before completing a desired action. Every marketing
Conversion rate optimization (CRO) is critical for fintech companies aiming to thrive in a rapidly evolving digital landscape. In recent
A smooth app onboarding experience on mobile can mean the difference between a one-time user and a loyal customer. About
Customer retention is essential for sustainable business growth, and a win-back campaign is a powerful tool to achieve it. With
Just a few years ago, marketing automation meant scheduling email blasts or setting simple, rule-based workflows in motion. It saved
If your email performance is lagging, chances are your messaging isn’t aligned with user intent. Modern users expect contextual, behavior-led
This guide outlines 14 proven types of segmentation across three operational layers—market, audience, and customer. If your goal is to
How many times have you visited a restaurant on a friend’s recommendation or bought a product because your peers rated
Bringing in new users is just the beginning. The real challenge and opportunity lie in keeping them engaged. Without a
App demonstration videos, also known as app demo videos or app explainer videos, help showcase your app’s key features and
Did you know that 3 out 4 of consumers feel frustrated when website content isn’t personalized? That frustration translates into
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
