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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Over the last decade, e-commerce marketing has evolved from product promotions to highly targeted, data-driven strategies that meet rising consumer
Enterprise marketing today has become too complex to manage manually, particularly for large organizations that handle millions of customer profiles
Customer retention is as important, if not more, than acquiring new ones. Businesses often get so tied up in new
Customer relationship management (CRM) automation, specifically marketing automation in CRM, has become essential. By automating repetitive tasks, like contact management,
The Consumer Electronics Show (CES) is the ultimate stage for tech innovation. It’s also a massive marketing spectacle. In 2025,
Traditional automation has long supported marketers by handling repetitive tasks, but it stops at execution. Marketing AI agents, on the
A multi-agent AI system is a team of specialized AI agents. Think of it as a team of humans, each
Marketers expect more than just a reaction from AI agents. An ideal marketer would want an AI agent to act
Most AI projects stall. They launch as pilots, impress in demos, then fade. In fact, according to a new report
Marketing leaders today face a paradox: expectations for growth are higher than ever, but budgets remain flat. Gartner’s 2025 CMO
Email blast campaigns don’t exactly have the best reputation in the marketing sector. Many marketers remember the days when blasting
Every day, 347 billion marketing emails compete for the same slice of attention. Some are read instantly, while others are
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
