CleverTap

CleverTap Recap: Digital Marketing Indonesia, 2017 – A Must-Attend Event for Mobile Marketers

The digital market in Southeast Asia continues to witness blistering growth on the back of rapid smartphone proliferation. Internet penetration

Written by: Mrinal Parekh
Published on: 14 Dec, 2017
Marketing Automation

Automate User Segmentation with RFM Analysis

As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention

Written by: Subharun Mukherjee
Published on: 13 Dec, 2017
Customer Engagement

How to Design Scientific Experiments That Help Mobile App Retention

Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have

Written by: Subharun Mukherjee
Published on: 12 Dec, 2017
CleverTap

CleverTap Engineering – Behavioral Messaging at 100B Scale

At CleverTap, we are rapidly approaching a landmark of sorts: processing 100 Billion unique monthly events and sending out tens

Written by: Mohit Minhas
Published on: 07 Dec, 2017
Mobile Marketing

Overcoming Common Challenges to Mobile Growth with Andy Carvell

It’s no secret – building mobile apps is a challenge, and growing the number of highly engaged users is no

Written by: Subharun Mukherjee
Published on: 30 Nov, 2017
Mobile Marketing

How Fast-Growing Fashion App Luv.it Tripled New Activations Using CleverTap

I recently took some time to chat with Fernando Trueba Gris, CEO & Co-founder of California-based fashion app Luv.it. What’s

Written by: Shivkumar M
Published on: 28 Nov, 2017
Ecommerce and Retail

Is Your E-Commerce Mobile App Ready For The Holiday Season?

The holiday season is coming up, and you know what that means. Compared to last year people are going to

Written by: Subharun Mukherjee
Published on: 23 Nov, 2017
Data and Analytics

AARRR vs. RARRA: Which is Better?

In 2007, Dave McClure presented a model for business growth that has more or less been the standard over the

Written by: Shivkumar M
Published on: 21 Nov, 2017
Mobile Marketing

6 Hacks to Get User Onboarding on Track for Your Travel App

With the sheer number of travel apps available to users, app-based travel businesses have their work cut out for them

Written by: Mrinal Parekh
Published on: 15 Nov, 2017
Mobile Marketing

Savvy Mobile Marketer Growth Hacks

Almost every service and product company has created a mobile app to make life easier for their users/customers, but struggle

Written by: Tanushree Shenvi
Published on: 09 Nov, 2017
Push Notifications

250+ Push Notification Power Words to Skyrocket Mobile App Engagement

Push notifications are all about bringing users back into your app. You have to be creative enough to stand out

Written by: Shivkumar M
Published on: 07 Nov, 2017
CleverTap

New Message Reporting and Enhanced Frequency Caps

Effective messaging campaigns can make or break an app. Mobile marketers need to be able to send users timely, personalized

Written by: Subharun Mukherjee
Published on: 01 Nov, 2017

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