Data and Analytics

Data Study: Premium App Analysis of The App Store and Google Play

Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium

Written by: Subharun Mukherjee
Published on: 15 Jan, 2019
Customer Engagement

Enhancing App UX Through Psychology

Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user

Written by: Shivkumar M
Published on: 10 Jan, 2019
Segmentation

Using Precomputed Segments to Engage Users with Real-time Content

Something happens when the World Cup or the Olympics roll in every four years. Or when the Superbowl or some

Written by: Mrinal Parekh
Published on: 09 Jan, 2019
Data and Analytics

How to Calculate Your Viral Coefficient

The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the

Written by: Subharun Mukherjee
Published on: 08 Jan, 2019
Customer Engagement

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]

Loose lips sink ships.   And loose guidelines about your app’s advertising and user communication policies push users to uninstall,

Written by: Subharun Mukherjee
Published on: 03 Jan, 2019
CleverTap

Introducing Control Groups: Measure Actual Marketing Efficacy

If marketing campaigns had existential crisis, they would seek answers to questions like: Why are we here? Would anyone notice

Written by: Subharun Mukherjee
Published on: 02 Jan, 2019
Mobile Marketing

Key Statistics to Boost Your Mobile Marketing Strategy

If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user

Written by: Shivkumar M
Published on: 01 Jan, 2019
Mobile Marketing

Why the Best Conversion Rate for Mobile App Downloads Isn’t As Good As This KPI

One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that

Written by: Shivkumar M
Published on: 27 Dec, 2018
Customer Engagement

Expert User Retention Wisdom for the Coming Year

It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's

Written by: Shivkumar M
Published on: 25 Dec, 2018
Mobile Marketing

Mobile App Surveys: How to Collect In-App User Feedback (And What to Do With It)

Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and

Written by: Shivkumar M
Published on: 20 Dec, 2018
Customer Engagement

Uninstall Tracking Primer for Churn Reduction – CleverTap

Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us

Written by: Mrinal Parekh
Published on: 19 Dec, 2018
Data and Analytics

Vanity Metrics Mobile Marketers Must Avoid

“Grow faster.” – the war cry of Silicon Valley venture capitalists.1 This marching order is one that many mobile marketing

Written by: Subharun Mukherjee
Published on: 18 Dec, 2018

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