Media and Entertainment

Key Lessons to Turn Up the Volume on your Media App User Acquisition

From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a

Written by: Mrinal Parekh
Published on: 01 Feb, 2018
Data and Analytics

The Definitive Guide to Mobile App Metrics

If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do

Written by: Shivkumar M
Published on: 30 Jan, 2018
Data and Analytics

Sunburst Chart vs. Sankey: Which is better to Depict User Journeys?

One of the most intriguing questions that product managers and marketers face is, ‘What are users doing on my app?’

Written by: Jacob Joseph
Published on: 25 Jan, 2018
Push Notifications

Add Emojis to Push Notifications for Powerful User Engagement (Infographic)

Emojis are everywhere: on your phone, mobile apps, social media, even in the news. We use them every day for

Written by: Shivkumar M
Published on: 23 Jan, 2018
Journeys

Journeys: Build Omnichannel Marketing Campaigns on a Visual Canvas

Success in today’s mobile-first world means finding new ways to build customer relationships that last. Mobile users expect their apps

Written by: Shivkumar M
Published on: 17 Jan, 2018
Technology

Java 9 HttpClient Does Not Allow Custom Authorization Headers

TL;DR Java 9 HttpClient does not allow custom Authorization header unless you resort to a hack Read on: Over the

Written by: Jude Pereira
Published on: 16 Jan, 2018
CleverTap

A Recap of CleverTap’s GrowthHackers AMA

On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent

Written by: Mrinal Parekh
Published on: 09 Jan, 2018
Mobile Marketing

The Right Way To Do In-App Notifications

In-app notifications are messages sent to a user while he/she is active in your app. When done right, they show

Written by: Darshan Pania
Published on: 02 Jan, 2018
Mobile Marketing

Top Mobile Marketing Trends and Influencers to Watch for 2018

Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are

Written by: Subharun Mukherjee
Published on: 27 Dec, 2017
Customer Engagement

How to Leverage Mobile Shopping Habits for Better User Engagement

Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,

Written by: Mrinal Parekh
Published on: 21 Dec, 2017
Customer Engagement

Boosting Mobile App Engagement & Retention Using Emojis

When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it

Written by: Shivkumar M
Published on: 19 Dec, 2017
CleverTap

CleverTap Recap: Digital Marketing Indonesia, 2017 – A Must-Attend Event for Mobile Marketers

The digital market in Southeast Asia continues to witness blistering growth on the back of rapid smartphone proliferation. Internet penetration

Written by: Mrinal Parekh
Published on: 14 Dec, 2017

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