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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Marketers have long chased the promise of individualised personalization, real-time, intent-based segmentation, tweaking messages, and optimizing campaigns at a scale
Loyalty programs are a proven catalyst for boosting customer retention and driving business impact, often far outpacing other retention strategies.
Tiered loyalty programs have changed the game for different types of brands that were aiming to deepen their customer engagement
Loyalty programs are no longer a nice-to-have for banks, as they’re a competitive necessity. From reward points to personalized offers,
Modern shoppers crave fun, achievement, and variety, not just loyalty points. When you’re seeking repeat purchases from shoppers, you need
Loyalty points offer a reason for customers to shop with you again. Shoppers tend to return to stores where they
Customer loyalty is a key driver of sustainable growth, with loyal customers not only spending more but also advocating for
Subscription and membership loyalty programs have surged in popularity as brands seek to deepen customer relationships. In these paid programs,
"Agentic." "Copilot." "Autonomous AI."AI is already part of the modern marketing stack. What’s missing is clarity. Are these tools just
Thanksgiving is a high-impact sales moment for e-commerce brands, making Thanksgiving email marketing campaigns a must-launch for marketers. People spend
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
