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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Marketers expect more than just a reaction from AI agents. An ideal marketer would want an AI agent to act
Most AI projects stall. They launch as pilots, impress in demos, then fade. In fact, according to a new report
Marketing leaders today face a paradox: expectations for growth are higher than ever, but budgets remain flat. Gartner’s 2025 CMO
Email blast campaigns don’t exactly have the best reputation in the marketing sector. Many marketers remember the days when blasting
Every day, 347 billion marketing emails compete for the same slice of attention. Some are read instantly, while others are
WhatsApp marketing automation has quickly become a go-to for marketers eager to drive real conversations and real results. Instead of
AI has moved from the edges of experimentation to the center of executive strategy. McKinsey reports that over 80 percent
AI-powered email marketing tools are transforming the way businesses engage with their audience. This blog explores the top 21 AI
Reaching today's diverse audiences is challenging. Broad marketing campaigns that cast a wide net often miss the mark, wasting resources
Marketing has always been about storytelling – and marketers plan and execute carefully crafted strategies to bring their stories to
The Shift in Human–Computer Interaction For decades, the story of software design has been one of humans conforming their behaviour
Modern marketers face a core contradiction. While personalization is now a must-have, the actual process and activity of targeting customers
Free Customer Engagement Guides
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