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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Target market and market segmentation are foundational marketing concepts that are closely related yet distinct. This blog breaks down these
Personalized email marketing is a strategy that uses customer data to deliver targeted and relevant content to their inbox. Learn
Target market segmentation is a powerful tool that helps marketers unlock deeper customer understanding and unleash the true capabilities of personalization.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
For over 30 years, SMS has been a cornerstone of mobile communication, enabling businesses and individuals alike to exchange quick,
Location-based marketing uses geographical data and mobile technology to deliver targeted, personalized messages to consumers based on their physical location.
Zero-party data refers to information that customers intentionally share with brands, such as preferences and feedback. This blog explores what
As an increasingly crowded arena of apps compete for user attention, automation is your secret weapon for staying one step
Discover how CleverTap’s Message Archiving ensures compliance with trust-led messaging, end-to-end encryption, and safeguards communications. Privacy compliance isn’t just a
Discover how CleverTap's Product Experiences optimize app and web experiences, driving user engagement, boosting loyalty, and keeping profits flowing! Did
Is your marketing strategy offering your customers a scattered puzzle or a cohesive masterpiece? We explore the differences between omnichannel
In the hyper-competitive 2024 marketplace, keeping customers captivated is both an art and a science. Learn why customer engagement is
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
