Data and Analytics

Data Integrity: Why It’s Crucial to Understanding User Behavior

In today’s era of personalized marketing, a marketer is lost without rich customer data. But what many marketers forget while

Written by: Siddharth Jain
Published on: 12 Nov, 2020
Mobile Marketing

Growth Marketing Strategy for Startups: Scale with Mobile Marketing

Startup growth business can feel like a Sisyphean task — pushing a boulder up a hill only to have it

Written by: Shivkumar M
Published on: 10 Nov, 2020
Marketing Strategies

12 Mobile Business Leaders Share Their Most Valuable Growth Advice

It takes a lot to grow a successful mobile business. Tenacity, determination, intelligence, leadership — and a lot of help. 

Written by: Shivkumar M
Published on: 03 Nov, 2020
CleverTap

Nurturing Circle: Celebrating the Challenges and Impact of Women Colleagues

Working women face challenges at every level, from the need to multitask to the constant struggle between personal and professional

Written by: Priya Baptista
Published on: 28 Oct, 2020
Mobile Marketing

App Monetization Strategies: 6 Bankable Ways to Turn a Profit

You have a lot of goals for your app: Create something cool that helps people. Offer an amazing user experience.

Written by: Shivkumar M
Published on: 27 Oct, 2020
Journeys

User Journey Mapping to Improve UX

We thrive on stories. We've been telling them for generations. Stories are tools for communication. But more importantly, they’re a

Written by: Shivkumar M
Published on: 20 Oct, 2020
Customer Engagement

Understanding Engagement Metrics

In session two of our Reimagine Growth webinar series, Abhishek Patil, CoFounder of GrowthX, took us through an overview of

Written by: Shivkumar M
Published on: 13 Oct, 2020
CleverTap

CleverTap Wins AWS 2020 Technology Partner of the Year

Our company was founded with the mission to make user engagement more relevant. And we have come a long way

Written by: Subharun Mukherjee
Published on: 08 Oct, 2020
Mobile Marketing

Top Mobile Ad Networks for App Monetization & User Acquisition

If you want to capture your customers’ attention, you’ve got to be where they are. And that’s on mobile.  Mobile

Written by: Shivkumar M
Published on: 29 Sep, 2020
Financial Services

5 Fintech Trends Taking the Industry by Storm

With the current challenges that Fintech apps face and the current global health crisis, you might expect the Finance technology

Written by: Shivkumar M
Published on: 15 Sep, 2020
CleverTap

Highlights from the Quarterly Recap

Last month we hosted our inaugural CleverTap Quarterly showcase, where we shared market insights, introduced our latest product innovations, and

Written by: Shivkumar M
Published on: 10 Sep, 2020
Technology

Preparing for iOS 14 User Privacy Updates

At WWDC 2020 in June, Apple announced a notable change to iOS 14 with respect to user privacy. Given the

Written by: Mrinal Parekh
Published on: 03 Sep, 2020

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