Mobile Marketing

Five Reasons Why You Need to Adopt a Mobile-First Approach

More than half of the globe turns to its mobile device when accessing the internet. According to Statista, mobile internet

Written by: Shivkumar M
Published on: 08 Sep, 2023
Marketing Strategies

7 User Behavior Strategies to Help Elevate Your Marketing Campaigns

In a competitive digital marketplace, understanding your customers can make all the difference. However, traditional target marketing may not be

Written by: Subharun Mukherjee
Published on: 07 Sep, 2023
Journeys

Getting to the Heart of the App User Journey With Stacy Earl From Cardiogram

Health: what could be more important? It's an area that everyone has an interest in, and whether that’s monitoring your

Written by: Subharun Mukherjee
Published on: 05 Sep, 2023
Customer Engagement

Consumer Engagement That Wows: 4 Key Tactics

The internet is rife with stories of brands that went above and beyond to satisfy their customers. From the time

Written by: Subharun Mukherjee
Published on: 01 Sep, 2023
CleverTap

New Adventures by Dilan Bhatia

Our Account Executive, Sales, in Dubai, shares her journey and encourages each one out there to step out and explore

Written by: Dilan Bhatia
Published on: 30 Aug, 2023
Customer Engagement

Building a Channel Marketing Strategy to Amplify Your Reach and Engagement

The right channel marketing strategy empowers companies to reach new customers while keeping their existing customer base engaged. After all,

Written by: Subharun Mukherjee
Published on: 29 Aug, 2023
Ecommerce and Retail

How to Maximize Average Order Values in Your Ecommerce App

In an era marked by the proliferation of online shopping apps, businesses that want to thrive need to understand key

Written by: Shivkumar M
Published on: 28 Aug, 2023
Customer Engagement

Web Engagement That Converts: Best Practices

Gone are the days when having an online presence was all that was needed for a business to thrive. Now,

Written by: Soumya Soni
Published on: 25 Aug, 2023
Segmentation

The Power of Segmentation: Targeting App Users for Maximum Impact

As a digital marketer, you know that your users are more than merely a collection of data points. They’re multifaceted

Written by: Subharun Mukherjee
Published on: 25 Aug, 2023
Data and Analytics

Decoding the Impact of the Digital Personal Data Protection Act 2023 on Martech in India

In India, the long-awaited Digital Personal Data Protection (DPDP) Act, 2023 has recently been passed by both houses of the

Written by: Piyush Dutta
Published on: 24 Aug, 2023
Loyalty

Loyalty Marketing: It’s Not Just About Free Stuff (But It Helps!)

When my family has to travel to Asia, we try as much as possible to book our flights via Korean

Written by: Shivkumar M
Published on: 21 Aug, 2023
Gaming

How Rooter Harnessed Customizable Client Care to Become Google Play’s No.1 App

Gaming and esports are a massive growth area across the board. Quickly catching up to their physical equivalents in terms

Written by: Subharun Mukherjee
Published on: 17 Aug, 2023

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