Loyalty

13 Brilliant Customer Loyalty Program Examples

Customer loyalty programs help attract, engage, and satisfy your customers. Here is an in-depth exploration of successful customer loyalty program

Written by: Shivkumar M
Published on: 30 Sep, 2024
SMS Marketing

SMS Short Code: What It Is & How to Use It

Want to send a message that gets remembered? With SMS short codes, your customers are only 5 digits away from

Written by: Shivkumar M
Published on: 26 Sep, 2024
CleverTap

CleverTap Wins 159 G2 Badges in Fall 2024

CleverTap wins 159 G2 badges this fall, showcasing our leadership in customer engagement and analytics solutions, powered by invaluable customer

Written by: Subharun Mukherjee
Published on: 24 Sep, 2024
Personalization

What is a Personalization Engine?

Imagine having a conversation with a brand that knows your preferences like a close friend would. Here’s how personalization engines

Written by: Agnishwar Banerjee
Published on: 20 Sep, 2024
Customer Engagement

14 Customer Engagement Metrics You Need to Track

If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer

Written by: Agnishwar Banerjee
Published on: 20 Sep, 2024
Loyalty

What is Retention Rate? Definition, Formula & Customer Retention Rate Calculator

Calculating retention rate is essential for understanding how well you keep customers over time. This blog breaks down the formula,

Written by: Subharun Mukherjee
Published on: 20 Sep, 2024
Data and Analytics

What is Cohort Analysis? Strategies to Boost Retention

Cohort analysis helps marketers track customer behavior by grouping users with shared characteristics. This blog highlights its benefits, offers a

Written by: Pushpa Makhija
Published on: 18 Sep, 2024
Technology

What is an SDK? A Guide to Mobile SDKs, Use Cases & Benefits

Behind every great app is a toolkit of possibilities. Enter the SDK—the unsung hero of software development. In this blog,

Written by: Shivkumar M
Published on: 17 Sep, 2024
Marketing Strategies

What is Behavioral Segmentation? 6 Effective Strategies & Examples

Behavioral segmentation is like having a window into your customer's mind, allowing you to tailor your marketing efforts with pinpoint

Written by: Subharun Mukherjee
Published on: 17 Sep, 2024
Marketing Strategies

How to Calculate Month Over Month (MoM) Growth [Calculator]

Month over month (MoM) calculator measures the rate of change in the value of a metric on a monthly basis.

Written by: Subharun Mukherjee
Published on: 13 Sep, 2024
Segmentation

Customer Segmentation: The Complete Guide

Marketers use customer segmentation to identify distinct groups within their audience and tailor their strategies accordingly. With practical insights and

Written by: Agnishwar Banerjee
Published on: 09 Sep, 2024
Marketing Strategies

Cross-Channel Marketing: Definition and Examples

Marketers use cross-channel marketing to meet their customers wherever they are, creating a smooth journey over multiple platforms. This article

Written by: Subharun Mukherjee
Published on: 09 Sep, 2024

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