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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Location-based marketing uses geographical data and mobile technology to deliver targeted, personalized messages to consumers based on their physical location.
Zero-party data refers to information that customers intentionally share with brands, such as preferences and feedback. This blog explores what
As an increasingly crowded arena of apps compete for user attention, automation is your secret weapon for staying one step
Discover how CleverTap’s Message Archiving ensures compliance with trust-led messaging, end-to-end encryption, and safeguards communications. Privacy compliance isn’t just a
Discover how CleverTap's Product Experiences optimize app and web experiences, driving user engagement, boosting loyalty, and keeping profits flowing! Did
Is your marketing strategy offering your customers a scattered puzzle or a cohesive masterpiece? We explore the differences between omnichannel
In the hyper-competitive 2024 marketplace, keeping customers captivated is both an art and a science. Learn why customer engagement is
With billions of users worldwide, WhatsApp is a platform brands can't afford to ignore. Get the inside track on the
Those tiny red dots on your app icons are the hidden champions of user engagement. Learn about app icon badges
To thrive in today’s fiercely competitive app market, you need a plan that draws users in and keeps them coming
Database marketing leverages customer data to create targeted marketing campaigns that drive engagement and sales. This blog explores the fundamentals
Free Customer Engagement Guides
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