Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
For an estimated 7.1 billion mobile phone users (as of 2021), mobile phones are the gateway through which customers see advertisements or are introduced to products and companies. This presents a huge opportunity for marketers to expand their potential customer base, maximize sales, and strengthen customer engagement—via mobile apps.
In the first quarter of 2021, nearly 3.5 million apps were available via Google Play alone—and in the third quarter, users downloaded a whopping 2.76 billion apps from the Play Store. Overall, mobile app downloads have skyrocketed exponentially over the past few years.
These mobile apps are an unprecedented opportunity, but only if marketers seize the moment correctly. Mobile marketing automation can help you tap into that global market like never before—and do so efficiently!
Let’s explore why marketing automation is the best and most cost-effective solution for companies to reach millions of prospective users.
Unlocking Customer Insights with Marketing Automation for Mobile Apps Marketing automation offers comprehensive insights into customer behavior, crucial for effective mobile marketing. By analyzing user data, it segments customers based on conversion likelihood, enabling targeted messaging strategies. In-app actions generate valuable data, enhancing campaign precision and customer targeting. Leveraging analytics optimizes user experience, driving engagement, retention, and ROI. Automated platforms streamline sales and marketing efforts, facilitating cross-selling and upselling through predictive features and targeted follow-ups.
In a saturated app landscape, personalization is crucial. With the majority of consumers preferring customized content, leveraging data and interactive features is key. Marketing strategies such as surveys and social media engagement gather insights for targeted and relevant messaging. Mobile marketing automation enhances this process by tailoring content based on user activity and demographics, driving engagement and conversions seamlessly.
Beyond in-app engagement, marketers can utilize various mobile-specific channels for effective communication. Disney’s seamless omnichannel strategy exemplifies personalized connections, ensuring smooth transitions between platforms. Customized push notifications, SMS, social media, and email campaigns re-engage users and drive purchases. With mobile marketing automation, delivering tailored messages at optimal times becomes effortless, enhancing user engagement and retention while minimizing churn. Omnichannel approaches prioritize user experience, resulting in increased sales and ROI.
Mobile marketing automation software is critical for data gathering, user segmentation, customization, and creating communication templates. At its best, automation streamlines workflows, improves efficiency, and adds value to the customer journey with personalization.
Properly integrated data makes it easy to automate and plan for every step of your marketing campaign. At the same time, an intuitive and responsive software should offer flexible, personalized, and event-based feedback for individual users.
Mobile marketing is a cost-effective way to reach an ever-greater number of customers—instantly, over multiple channels, and in any location. This is especially true among younger age groups, considering 95% of US adults aged 18 to 49 own a smartphone.
A successful mobile marketing campaign aims to reach customers in-app first and foremost, supporting omnichannel communication via social media, mobile-friendly emails, and SMS. Using an automated mobile marketing platform can make these processes easier to implement—as well as more effective. That’s why choosing the right automation platform is critical.
CleverTap is a leading mobile marketing platform, empowering digital consumer brands to strengthen customer retention and lifetime value. We’ve helped brands worldwide level up their marketing strategies—as just one example, consider the way we turned Malaysian eWallet company Boost’s marketing campaign around!
With a customer base of over seven million users, Boost was struggling to track user behavior effectively. By partnering with CleverTap, Boost found an easy solution. Our platform allows them to analyze user data at a microscopic level and target specific user groups. In fact, our marketing automation software and personalization strategy have helped Boost realize a five-fold increase in customer retention rate!
Contact CleverTap today to find out how our smart, all-in-one platform can help you build valuable, long-term customer relationships.
