Choosing the right mobile SDK for your app can be time consuming and confusing. The right marketing tools depend on many factors including app design, app platform, and the type of app and what are your KPIs for measuring success. With these questions in mind, here are a few FREE lightweight SDK’s to launch your app with.
1) Crashlytics (FREE) User Testing
The importance of testing your app is critical if you want your mobile launch to be a success. From developing the initial idea for building your app, it’s critical to have a third party test your build either by a professional tester or app testing tool to identify any bugs or required feature updates prior to your App Store submission.
If you want to keep a pulse on how your app is doing, we recommend a FREE download of Crashlytics.
With Beta by Crashlytics you have a pulse on your testers’ activities and the issues they experience. Your distributions are integrated with their crash reporting solution to help you understand your build stability. Get performance insights, starting with beta testing, all the way through App or Play store distribution. From your beta dashboard we directly link to your crash reporting issues list so you can easily dive right into these issues.
2) CleverTap Clever Campaigns & Analytics (YES! & FREE up to 1 Million users EVERY month)
The design of your app is one of the most important factors in building a successful app. In today’s competitive market, the quality and performance of your app are directly connected to creating a fluid user experience and to build brand loyalty. What’s more, once you’ve built your app, knowing who’s using it and how to retain them become critical metrics from day 1. Using CleverTap’s lightweight SDK will unlock a variety of our out-of-the-box benefits such as:
Sign Up for the CleverTap Startup Program to learn more
3) Branch.io FREE Attribution Links and Analysis
Acquiring new users can be tough and figuring out your sources through a variety of marketing tactics can prove cumbersome. Enter Branch.io. Their FREE solution will allow you to track deep links from web to mobile – increasing conversions and tracking those installs. Using their attribution dashboard you can quickly create new links and analyze where your paid and organic installs are coming from.
BONUS RECOMMENDATIONS (+shameless plug)
App Store Optimization ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.
We suggest that you optimize the following App Store information prior to launch:
CleverTap Analytics & Engagement
There is a host of options for choosing a mobile analytics and engagement platform for your app. Before launching a new mobile product, you need the right tool to track user actions, create messaging campaigns, optimize acquisition spends, and personalize your app experience with minimal marketing efforts.
Here’s how CleverTap can help: