Data and Analytics

Data Science Is the Secret to Effective Customer Retention Strategies

A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web

Written by: Shivkumar M
Published on: 19 Sep, 2019
Data and Analytics

Beyond Analytics: The Secret to User Retention is Rapid Action

Analytics are key to app success. They help you understand who your users are and what they want from your

Written by: Subharun Mukherjee
Published on: 12 Sep, 2019
Marketing Strategies

Why Omnichannel Marketing is the Key to Unlocking User Retention

Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising

Written by: Shivkumar M
Published on: 05 Sep, 2019
Customer Engagement

The 4 Pillars of Customer Retention

In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining

Written by: Shivkumar M
Published on: 29 Aug, 2019
Customer Engagement

How to Ruin Your Mobile App: Worry About Customer Retention Tomorrow

Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack

Written by: Shivkumar M
Published on: 15 Aug, 2019
Customer Engagement

User Acquisition Starts with Retention

We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth.  From a sheer

Written by: Shivkumar M
Published on: 08 Aug, 2019
Customer Engagement

Expert User Retention Wisdom for the Coming Year

It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's

Written by: Shivkumar M
Published on: 25 Dec, 2018
Mobile Marketing

Must-Know Retention Rate Stats

Mobile app retention rates continue to plague mobile marketing teams, with the large majority of users abandoning mobile apps within

Written by: Subharun Mukherjee
Published on: 07 Aug, 2018
AI and ML

Leverage the Power of Machine Learning to Retain Users for Life

Football season is finally back, and that 75” HD flat screen you’ve had your eye on for ages is on

Written by: Subharun Mukherjee
Published on: 28 Jun, 2018
Customer Engagement

How to Measure Your App’s Health with User Engagement Metrics

The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed

Written by: Shivkumar M
Published on: 20 Mar, 2018
Customer Engagement

Deep Linking: Key for User Retention and Engagement

User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies

Written by: Mrinal Parekh
Published on: 15 Mar, 2018
Customer Engagement

Boosting Mobile App Engagement & Retention Using Emojis

When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it

Written by: Shivkumar M
Published on: 19 Dec, 2017

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