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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
App downloads are only the first step in the user journey. What comes next is onboarding, where brands either win
Onboarding emails are key touchpoints that turn new users into engaged, long-term customers. Poor onboarding can cost sales: 21% of
Table of Contents: What is Mobile App Onboarding? Ways Mobile Apps Onboard New Users Mobile App Onboarding Mistakes to Avoid
You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer
In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no
We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you
How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool
A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful
Getting customers to use your app is a lot like dating. Once you find someone you like, you’ll plan the
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
