Gaming

Google Play Gaming Report: Nine Ways to Make Retention the Name of the Game

To say that mobile gaming is a huge sector would be an understatement. In 2021, mobile gaming apps brought in

Written by: Sunil Thomas
Published on: 23 Jun, 2022
Marketing Strategies

Retention Strategies from Apps

What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

Written by: Sunil Thomas
Published on: 18 Feb, 2022
Customer Engagement

10 Customer Retention Quotes from Hypergrowth Experts

Successful apps understand how vitally important customer retention is when it comes to growing a business. Good retention means product/market

Written by: Shivkumar M
Published on: 19 Mar, 2020
Customer Engagement

A/B Test for Improved User Onboarding & Retention

You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

Written by: Shivkumar M
Published on: 06 Feb, 2020
Customer Engagement

Solve the Retention Problem By Delivering the Emotional Connection Users Crave

Solving customer retention is the single most effective way to drive business growth.  Yet too many companies focus their marketing

Written by: Shivkumar M
Published on: 08 Oct, 2019
Data and Analytics

Data Science Is the Secret to Effective Customer Retention Strategies

A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web

Written by: Shivkumar M
Published on: 19 Sep, 2019
Customer Engagement

The 4 Pillars of Customer Retention

In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining

Written by: Shivkumar M
Published on: 29 Aug, 2019
Mobile Marketing

Why You Shouldn’t Rely on User Acquisition to Support App Growth

Say you own a small flower shop on a busy street. You have a few people browsing around in your

Written by: Subharun Mukherjee
Published on: 22 Aug, 2019
Customer Engagement

Acknowledgment-Interest-Conversion: A New Way to Measure Engagement

At CleverTap, we're big on mobile engagement. But what does "mobile engagement" really mean? On a superficial level, you could

Written by: Subharun Mukherjee
Published on: 21 Aug, 2019
Customer Engagement

User Acquisition Starts with Retention

We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth.  From a sheer

Written by: Shivkumar M
Published on: 08 Aug, 2019
Customer Engagement

9 Actionable Customer Experience Metrics to Boost User Retention

It’s no secret the success of an app is heavily dependent on the user experience.  Everything from app store ranking,

Written by: Subharun Mukherjee
Published on: 06 Aug, 2019
Data and Analytics

AARRR vs. RARRA: Which is Better?

In 2007, Dave McClure presented a model for business growth that has more or less been the standard over the

Written by: Shivkumar M
Published on: 21 Nov, 2017

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