Financial Services

Fintech App Push CTRs

In our latest Fintech Benchmarks Report, one stat that stuck out for us was this: the average click-through rates for

Written by: Shivkumar M
Published on: 10 Jan, 2023
Martech

What is Deep Linking? How Deep Links Boost App Engagement

Deep links are an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience,

Written by: Subharun Mukherjee
Published on: 03 May, 2022
Push Notifications

New Data Report: What 300 Billion Push Notifications Say About Mobile User Engagement

44% of iOS users and 91% of Android users opt in to receive push notifications, making them an essential channel

Written by: Shivkumar M
Published on: 26 Dec, 2019
Marketing Strategies

Push Notification Trends with Emojis

Over 6 billion emojis are sent every day.* We use them for casual messages, quick reactions, one picture replies, and as

Written by: Subharun Mukherjee
Published on: 25 Sep, 2018
Push Notifications

2018 Report: Data-Backed Secrets of Winning Push Notification Campaigns

The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being

Written by: Shivkumar M
Published on: 10 Jul, 2018
CleverTap

CleverTap How-To: 5 Welcome Push Notifications to Onboard New Users

Getting new users to like your app is like an artist working with cement. You have moments to make an

Written by: Subharun Mukherjee
Published on: 13 Mar, 2018
Push Notifications

Engagement-Boosting Push Notification Secrets from Today’s Most Successful Apps (Infographic)

Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,

Written by: Shivkumar M
Published on: 20 Feb, 2018
Push Notifications

Add Emojis to Push Notifications for Powerful User Engagement (Infographic)

Emojis are everywhere: on your phone, mobile apps, social media, even in the news. We use them every day for

Written by: Shivkumar M
Published on: 23 Jan, 2018
Customer Engagement

Boosting Mobile App Engagement & Retention Using Emojis

When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it

Written by: Shivkumar M
Published on: 19 Dec, 2017
Push Notifications

250+ Push Notification Power Words to Skyrocket Mobile App Engagement

Push notifications are all about bringing users back into your app. You have to be creative enough to stand out

Written by: Shivkumar M
Published on: 07 Nov, 2017

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