CleverTap

Danielle Vona: Bloomin’ Customer Base with Engaging Programs

Dining is a competitive industry, with a wealth of choices for potential diners to choose from in both the physical

Written by: Sony Shetty
Published on: 04 Apr, 2023
Financial Services

Vivek Girotra on Fintech Innovation

Fintech has seen a boom in recent years, with a wealth of apps available to help consumers and businesses bank,

Written by: Sony Shetty
Published on: 21 Feb, 2023
Customer Engagement

Scott Dodson on How the Chess App Play Magnus Became a Grandmaster in User Engagement

The game of chess has long had a reputation for being an esoteric pursuit, one that can be a challenge

Written by: Sony Shetty
Published on: 13 Dec, 2022
Gaming

How Tilting Point Earns Gamer Loyalty While Having Real-World Impact

The ravenous consumer appetite for mobile gaming apps shows no sign of slowing down: According to a recent report from

Written by: Sony Shetty
Published on: 08 Dec, 2022
Customer Engagement

How M2Catalyst Is Bridging the Digital Divide While Deeply Engaging Users

The issue of inequitable access to broadband connectivity—otherwise known as the digital divide—has existed for decades. The problem only grew

Written by: Sony Shetty
Published on: 19 Oct, 2022
Customer Engagement

Conal Byrne of iHeartMedia on Achieving Engagement in an Underestimated Medium

If you were to guess the name of the media company that reaches nine of out 10 U.S. adults each

Written by: Sony Shetty
Published on: 20 Sep, 2022
Marketing Strategies

Breaking Taboos with Bayer Health

When a CMO and CTO of a Fortune 500 company moves out of her comfort zone, entire industries are bound

Written by: Sony Shetty
Published on: 06 Sep, 2022
Personalization

How Nymbl Science Engages Older Adults Through Trust-building and Personalization

The problem is real and growing more serious as the US population ages: According to the CDC, falls are the

Written by: Sony Shetty
Published on: 30 Aug, 2022
Gaming

How FREE NOW CEO Thomas Zimmerman Matches Marketing & Audiences to Drive Mobility Growth

What do you get when you combine two of the world’s oldest automotive companies with three of Europe’s leading taxi-hailing

Written by: Sony Shetty
Published on: 16 Aug, 2022
Customer Engagement

How Livestreaming Platform YouNow Drives Frequent User Interaction and Engagement

Thanks in large part to massive growth in the livestreaming space, the creator economy is booming. But a major challenge

Written by: Shivkumar M
Published on: 09 Jun, 2022

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