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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Here's an exciting stat: worldwide digital games market earnings rose by 15% to reach $11.6B in January 2021. What's more,
With the current challenges that Fintech apps face and the current global health crisis, you might expect the Finance technology
“May you live in interesting times.” This purported curse feels especially apt in 2020: a global pandemic, economic upheaval, and
Some of the status quo trends in tech are beneficial to the industry as a whole, like two-factor authentication in
We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you
How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool
If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user
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