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The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the
One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that
There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,
Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,
If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do
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