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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the
One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that
There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,
Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,
If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do
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