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All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

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Increase Push Deliverability to 80% for Opted-In Users
Product
Increase Push Deliverability to 80% for Opted-In Users
Read more 4.12k views
Meredith Tretiak
Meredith Tretiak
May 21, 2020
Customer Experience Strategy: The Challenge of Delighting Customers During a Crisis
General
Customer Experience Strategy: The Challenge of Delighting Customers During a Crisis
Read more 5.63k views
Lionel Valdellon
Lionel Valdellon
April 30, 2020
Q1 Data: The Impact of COVID-19 on Daily App Usage
General
Q1 Data: The Impact of COVID-19 on Daily App Usage
Read more 5.55k views
Emily Bonnie
Emily Bonnie
April 14, 2020
Mobile App Usage Benchmarks for 2020
General
Mobile App Usage Benchmarks for 2020
Read more 10.35k views
Emily Bonnie
Emily Bonnie
February 20, 2020

All Articles

The 7 Key Mobile App Metrics You Should Track
App User Lifecycle
The 7 Key Mobile App Metrics You Should Track
Read more 7.59k views
Sunil Thomas
Sunil Thomas
July 22, 2020
Month-Over-Month Growth Metrics You Should Measure [Calculator]
General
Month-Over-Month Growth Metrics You Should Measure [Calculator]
Read more 28.52k views
KC Karnes
KC Karnes
December 10, 2019
Why MAU is an Overrated Growth Metric
General
Why MAU is an Overrated Growth Metric
Read more 3.54k views
Anand Jain
Anand Jain
November 7, 2019
How to Calculate Your Viral Coefficient
General
How to Calculate Your Viral Coefficient
Read more 8.57k views
KC Karnes
KC Karnes
January 8, 2019
Why the Best Conversion Rate for Mobile App Downloads Isn’t As Good As This KPI
General
Why the Best Conversion Rate for Mobile App Downloads Isn’t As Good As This KPI
Read more 16.89k views
Lionel Valdellon
Lionel Valdellon
December 27, 2018
App Store Optimization + Ranking Factors
General
App Store Optimization + Ranking Factors
Read more 3.82k views
KC Karnes
KC Karnes
September 11, 2018
Leading and Lagging Indicators: Everything You Need to Know
Data Science
Leading and Lagging Indicators: Everything You Need to Know
Read more 12.64k views
Lionel Valdellon
Lionel Valdellon
August 30, 2018
What CMOs Want: The Mobile Marketing Metrics Executives Actually Care About
General
What CMOs Want: The Mobile Marketing Metrics Executives Actually Care About
Read more 2.15k views
Emily Bonnie
Emily Bonnie
August 2, 2018
The Definitive Guide to Mobile App Metrics
App User Lifecycle
The Definitive Guide to Mobile App Metrics
Read more 7.06k views
Emily Bonnie
Emily Bonnie
January 30, 2018