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Latest trends in customer engagement

Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.

Published on: 13 Feb, 2025

Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.

Published on: 18 Oct, 2024

Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key

Published on: 03 Oct, 2024

If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer

Published on: 20 Sep, 2024

Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.

Published on: 18 Sep, 2024

How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the

Written by: Mrinal Parekh

Published on: 23 Apr, 2020

Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,

Written by: Shivkumar M

Published on: 20 Feb, 2018

Effective messaging campaigns can make or break an app. Mobile marketers need to be able to send users timely, personalized

Published on: 01 Nov, 2017