Financial Services

Vivek Girotra on Fintech Innovation

Fintech has seen a boom in recent years, with a wealth of apps available to help consumers and businesses bank,

Written by: Sony Shetty
Published on: 21 Feb, 2023
Financial Services

Fintech App Push CTRs

In our latest Fintech Benchmarks Report, one stat that stuck out for us was this: the average click-through rates for

Written by: Shivkumar M
Published on: 10 Jan, 2023
Financial Services

Seamless Sign-Up and Onboarding: 8 Best Practices for Successful Fintech Companies

The first few minutes of using a new app are always critical. Will the user take to it enough to

Written by: Subharun Mukherjee
Published on: 03 Jan, 2023
Personalization

Harnessing the Power of Hyper-Personalization to Educate, Drive Inclusion & Ignite Growth

The goal of the fintech industry is a lofty but important one: to make financial services more accessible to the

Written by: Anand Jain
Published on: 28 Jul, 2022
Financial Services

Fintech Playbook Strategies: Empower Customers to Reach Personal Goals

Part 2 of our series on Mobile Marketing Strategies for Fintech Brands. Read Part 1. We’ve been talking about the

Written by: Sunil Thomas
Published on: 09 Dec, 2021
Financial Services

Fintech Playbook Strategies: Educate Users to Retain Them

Part 1 of our series on Mobile Marketing Strategies for Fintech Brands Never have more people in more countries relied

Written by: Sunil Thomas
Published on: 30 Nov, 2021
Financial Services

Money 20/20: What’s Hot in Fintech Right Now

Every year, the best and the brightest stars in the financial technology space gather together for Money 20/20. The event

Written by: Shivkumar M
Published on: 18 Nov, 2021
Financial Services

Why Brands Need to Rethink Fintech Marketing: Pivot and Personalize to Deliver Netflix-Style Banking

Consumer reliance on fintech and insurtech apps for assistance and advice at every step of the journey presents marketers with

Written by: Mrinal Parekh
Published on: 12 Aug, 2021
Financial Services

Lessons in Fintech Hypergrowth from gohenry and Silicon Valley Bank

To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to

Written by: Shivkumar M
Published on: 05 Mar, 2021
Financial Services

Referrals are Fintech’s Most Powerful Marketing Weapon

Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal

Written by: Shivkumar M
Published on: 23 Feb, 2021
Financial Services

5 Epic Fintech Marketing Campaigns

They say imitation is the best form of flattery. We say: if you can learn something vital from a campaign

Written by: Shivkumar M
Published on: 16 Feb, 2021

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