Ecommerce and Retail

How to Boost the Repeat Purchase Rate for New Ecommerce Users

Customer acquisition is often the primary focus of marketing. But to grow sales, companies should focus more on retaining existing

Written by: Subharun Mukherjee
Published on: 30 Mar, 2023
CleverTap

CleverTap University: Teaching Marketers to Next-Level Their Growth Strategies

Retention is what determines category leaders. It’s been called the One Growth Metric that moves the needle where it matters.

Written by: Niddhi Shah
Published on: 08 Jun, 2022
Marketing Strategies

Why Harnessing Customer Experience is Key to Building a Product That Scales

Users uninstall apps for many reasons. But when we asked 2,000 respondents for their top reason to delete an app

Written by: Shivkumar M
Published on: 11 Jan, 2022

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