Customer Engagement

What is FOMO Marketing? 7 Tactics, Strategies & Examples

Imagine losing a sale because a customer hesitated just a moment too long. That split second of doubt fueled by

Written by: Shivkumar M
Published on: 14 May, 2025
Data and Analytics

Behavior Isn’t All About Data: A Lesson from Rory Sutherland

Is today’s obsession with data causing the magic of marketing to disappear? Could it be possible that the decision to

Written by: Sunil Thomas
Published on: 26 Jan, 2022
Marketing Strategies

Marketing to Millennials: Your Lit Guide

How different can marketing to millennials be? A lot can change in a generation, Karen.1 Not only from a technological

Written by: Subharun Mukherjee
Published on: 09 Apr, 2019
Customer Engagement

Enhancing App UX Through Psychology

Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user

Written by: Shivkumar M
Published on: 10 Jan, 2019
Mobile Marketing

The Hidden Psychology of Successful Mobile Apps (Infographic)

Ah, the mysteries of the human brain. Wouldn’t it be great if you could understand why your users do the

Written by: Shivkumar M
Published on: 10 Apr, 2018
Customer Engagement

Using Marketing Psychology to Influence App Engagement

Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or

Written by: Shivkumar M
Published on: 06 Feb, 2018

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