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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Imagine losing a sale because a customer hesitated just a moment too long. That split second of doubt fueled by
Is today’s obsession with data causing the magic of marketing to disappear? Could it be possible that the decision to
How different can marketing to millennials be? A lot can change in a generation, Karen.1 Not only from a technological
Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user
Ah, the mysteries of the human brain. Wouldn’t it be great if you could understand why your users do the
Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
