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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
What does a data analytics model's life cycle look like? How often do they get deployed in a company? And
In my last article we saw how to derive insights from a conventional cohort analysis and drive marketing efforts where necessary.
In the world of data analysis, one tool is often left unused. While being a very powerful analytics tool, cohorts
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