Data and Analytics

Data analytics model’s life cycle

What does a data analytics model's life cycle look like? How often do they get deployed in a company? And

Written by: Mrinal Parekh
Published on: 18 Jul, 2016
Data and Analytics

Data driven marketing using Funnels

In my last article we saw how to derive insights from a conventional cohort analysis and drive marketing efforts where necessary.

Written by: Shivkumar M
Published on: 30 Mar, 2016
Data and Analytics

How to use cohort data to analyze user behavior

In the world of data analysis, one tool is often left unused. While being a very powerful analytics tool, cohorts

Written by: Jacob Joseph
Published on: 16 Feb, 2016

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