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The cricket season is one of the most anticipated times in the sports world, drawing millions of cricket enthusiasts globally. Such high-profile events present unparalleled opportunities for brands to engage with their audiences in meaningful ways. Customer engagement during these events is crucial for brands to stay relevant and foster deeper connections with their audiences.
Amidst this fervor, CleverTap, a leading all-in-one engagement platform, empowers brands to maximize their engagement efforts through sophisticated and personalized communication strategies. Here are some strategies that brands adopted to supercharge their engagement and deliver impressive results during the recent cricket season:
Food delivery brands enhanced customer experiences through tailored offers across channels, enabling them to engage with their audience at scale. A key highlight was channel-wise innovative gamification campaigns. They engaged niche audiences who had previously shown interest in gamification, inviting users to predict match outcomes with enticing offers and rewards. This approach not only engaged users but also enriched their experience with personalized interactions. Additionally, they ran campaigns to proactively reach their user base during pivotal match moments. For instance, they sent celebratory messages during match-relevant timings, congratulating the winning team on their victories, further amplifying user engagement.
Overall, brands witnessed a remarkable 2x growth in click-through-rates (CTR) and a significant increase in engagement across all channels, demonstrating how brands can effortlessly leverage CleverTap to engage at scale during major cricketing events.
For cricket news platforms, CleverTap successfully enhanced audience engagement, delivering timely and relevant updates that resonated widely. Through strategic push notifications, they achieved remarkable results, with a significant increase in click-through rates month over month compared to previous months’ averages, surpassing industry benchmarks.
Additionally, leveraging CleverTap resulted in an impressive 2x increase in push notifications sent and a 15% improvement in average push deliverability, exceeding industry standards. These efforts culminated in a significant 54% spike in page views, setting a new benchmark for fan interaction during cricketing events. The surge in notifications clicked by users further underscored the success of their approach, highlighting CleverTap’s pivotal role in transforming audience engagement, especially during major cricket tournaments.
Leading fantasy sports platforms leveraged CleverTap to drive repeat user engagement and build brand loyalty. These platforms ensured that users who participated in previous matches return for future contests. One particularly effective strategy was the use of reminder campaigns. Just 10 minutes before the deadline for creating teams, reminder notifications were sent to users, creating a sense of urgency and encouraging those who hadn’t yet participated to join in. These efforts saw a significant increase in user activity, with a 2x increase in campaigns sent compared to the previous year, showcasing the power of timely and strategic notifications.
Additionally, these platforms leveraged real-time notifications to provide instant updates during matches, including score updates, player performances, and leaderboard standings. By keeping users informed and involved throughout the game, they maintained high levels of engagement and encouraged continuous interaction within their app ecosystem. This approach fostered a sense of community among users, enhancing overall retention rates and customer satisfaction.
Major cricketing events provide an exceptional platform for brands to connect with their audiences and exemplify the power of effective engagement strategies. By leveraging CleverTap’s robust capabilities, these brands have enhanced their customer interactions and achieved significant growth in key customer engagement metrics.
With the use of real-time notifications, personalized offers, and timely updates, these brands demonstrate how a sophisticated engagement platform like CleverTap can drive remarkable results. As the digital landscape continues to evolve, brands prioritizing personalized and meaningful customer interactions will undoubtedly stand out. CleverTap empowers these brands to thrive, ensuring they remain relevant and deeply connected with their audiences during major events and beyond.
