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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
There are many key metrics that marketers care about. Of these, return on investment (ROI) may be the most important
A stay-at-home mother in Oakland California sees a cool video ad on her social media feed for a new instant
Customer churn is the bane of nearly every business on the planet. In fact, nearly three-fourths of all app users
The classic definition of marketing channels: they’re platforms a brand uses to promote its products or services to potential customers.
Behavioral analytics is the study of customer behavior patterns, including their actions, preferences, and decision-making processes. Studying customer behavior gives
With the competitive environment that we thrive in, adapting to change is the best gift we can give ourselves. Our
Mobile gaming is big business, but it's not always easy to keep players engaged and spending money. Fortunately, there's a
With the rapidly evolving gaming industry, LiveOps has become an integral part of game development and operation because it allows
You've spent countless hours crafting the perfect marketing strategy, using every trick in the book to attract and retain customers.
Anyone with a smartphone — which is most of us these days — has any number of apps installed on
Today, as we celebrate our 10th anniversary, I am filled with immense pride and gratitude for each of you. This
Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
