Ecommerce and Retail

Ecommerce Apps: The Struggle From Sign-Up to Conversion

Although shopping from mobile devices is nothing new, the pandemic fast-tracked the development, use, and convenience of ecommerce apps —

Written by: Subharun Mukherjee
Published on: 23 Mar, 2023
Marketing Strategies

Andy Carvell on a Mobile App’s Journey From Conversion to Commitment

Attracting customers to your mobile app is one thing, but what about keeping them engaged? It’s a talent that’s essential

Written by: Sony Shetty
Published on: 22 Mar, 2023
Gaming

Values-Driven Marketing: Aligning With Customers’ Values

It's no longer enough for marketers to simply advertise the benefits of their products or services — in fact it

Written by: Shivkumar M
Published on: 14 Mar, 2023
Ecommerce and Retail

How Long Does It Take to Convert Your Ecommerce App Users?

According to the CleverTap Ecommerce Benchmark Report, 57% of new ecommerce app users complete a purchase within the first month

Written by: Shivkumar M
Published on: 09 Mar, 2023
Ecommerce and Retail

How ZEE5 Global Is Gaining Loyal Viewers With Engaging Content and Communications

“The goal is to have the user with us at least for a year. Every aspect of the business, every

Written by: Sony Shetty
Published on: 28 Feb, 2023
Financial Services

Vivek Girotra on Fintech Innovation

Fintech has seen a boom in recent years, with a wealth of apps available to help consumers and businesses bank,

Written by: Sony Shetty
Published on: 21 Feb, 2023
CleverTap

CTzen Stories: Simona Stancheva on Why Pure Mathematics is the Poetry of Logical Ideas 

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Simona Stancheva
Published on: 15 Feb, 2023
Ecommerce and Retail

How Meesho Created an App Experience to Serve an Untapped Market (Part 2 of 2)

As noted in part one of this blog, CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann

Written by: Sony Shetty
Published on: 14 Feb, 2023
Financial Services

How to Improve the Conversion Rate of Fintech Apps

The pandemic gave rise to faster adoption of tech innovation in many spheres—from remote working solutions to online entertainment. Fintech

Written by: Subharun Mukherjee
Published on: 09 Feb, 2023
CleverTap

CTzen Stories: Sunny Thadani on Keep Learning, Keep Growing

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: CleverTap
Published on: 01 Feb, 2023
Ecommerce and Retail

How Meesho Created an App Experience to Serve an Untapped Market (Part 1 of 2)

CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann Salz, an author, analyst, and senior contributor at

Written by: Sony Shetty
Published on: 31 Jan, 2023

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