Push Notifications

Top 10 Creative Push Notifications Ideas & Examples to Inspire You

Push notifications offer exciting opportunities for mobile marketers. First, marketers get the chance to encourage users to opt in to

Written by: Subharun Mukherjee
Published on: 29 Oct, 2024
Marketing Strategies

Location-Based Marketing Platform: Top 6 Companies Compared

Explore the top 6 location-based marketing platforms that can enhance your marketing strategy. This blog compares features, pricing, and user

Written by: Agnishwar Banerjee
Published on: 28 Oct, 2024
Segmentation

Target Market vs. Market Segmentation: Key Differences Explained

Target market and market segmentation are foundational marketing concepts that are closely related yet distinct. This blog breaks down these

Written by: Agnishwar Banerjee
Published on: 24 Oct, 2024
Segmentation

Understanding Target Market Segmentation: Definition, Types, Examples, Benefits

Target market segmentation is a powerful tool that helps marketers unlock deeper customer understanding and unleash the true capabilities of personalization.

Written by: Subharun Mukherjee
Published on: 18 Oct, 2024
Push Notifications

What are Push Notifications? A Detailed Guide

Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.

Written by: Subharun Mukherjee
Published on: 18 Oct, 2024
Martech

From Simple Text to Rich Content: The Evolution of Business Messaging and What RCS means for your Brand

For over 30 years, SMS has been a cornerstone of mobile communication, enabling businesses and individuals alike to exchange quick,

Written by: Kiran Pius
Published on: 16 Oct, 2024
Marketing Strategies

What is Location-Based Marketing? A Comprehensive Guide

Location-based marketing uses geographical data and mobile technology to deliver targeted, personalized messages to consumers based on their physical location.

Written by: Shivkumar M
Published on: 15 Oct, 2024
Data and Analytics

Why Zero-Party Data Matters for Marketers & Product Managers

Zero-party data refers to information that customers intentionally share with brands, such as preferences and feedback. This blog explores what

Published on: 15 Oct, 2024
Marketing Automation

2024 Mobile Marketing Automation Guide

As an increasingly crowded arena of apps compete for user attention, automation is your secret weapon for staying one step

Written by: Shivkumar M
Published on: 09 Oct, 2024

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