App User Lifecycle

Mobile Holiday Shopping Habits of Men and Women

October 16, 2015

The holiday shopping season is just around the corner. According to a Forrester Research study from April 2015, the mobile e-commerce industry is steadily growing, faster than expected. By the end of this year, the industry is projected to reach nearly $334 billion in consumer spending.

At CleverTap, we are a preferred mobile engagement and analytics partner for several popular shopping apps and send millions of push notifications each month. Did you know that gender can affect the purchase habits of consumers?

We analyzed the shopping habits of men and women and found distinct differences in how they spend money in this informative new: By the Numbers Mobile Shopping Infographic.

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55 billion

1 billion

10 billion