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CEOCFO Interview with Sunil Thomas, CEO and Co-Founder for CleverTap

In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does it take to launch a successful mobile app in today’s competitive landscape?

“If mobile is a key part of your future growth you have to adapt significantly. You cannot treat today’s mobile world like your website or other digital business from 5 years ago.”- Sunil Thomas

Sunil Thomas, CEO for CleverTap recently sat down with CEOCFO Magazine for an informative interview to share best practices and mobile growth tips on how to build a more engaging app.

He discusses how CleverTap helps companies personalize every app experience with behavior analytics, smart segmentation and personalized messaging to help understand their customers better and provide actionable insights to increase user retention.

Find out how CleverTap is changing the mobile landscape with our innovative new live user segmentation feature and how we’re providing startups, marketers and developers the tools to communicate with users in a powerful new way.  Click here to read Sunil Thomas’s CEOCFO interview here.

Author: Shawnee Swarengin

Shawnee Swarengin is the Vice President of Content Marketing for CleverTap. She oversees content strategy and creation for the company leveraging her extensive 15 years experience as a brand marketing executive for top tier companies like Bandai Namco Entertainment, Demand Media and other leading start-up companies in the tech space.