Influence your app users’ behavior by uncovering key insights across various user dimensions.
Past Behavior Segments
Create segments based on any combination of past user behavior or their profile attributes
Users who have downloaded the app and completed the registration process, or those who have created a travel itinerary in the last 30 days but haven’t confirmed the booking yet.
Users acquired last month but haven’t completed the registration, or users who have added Tacos to the cart at lunch time but didn’t complete the purchase within 15 minutes past lunch time.
Gold customers who have made a purchase of more than $100 in the last 10 days.
People who viewed five or more movie trailers but haven’t made their first purchase.
Users who were last seen within a certain geographic radius.
Industry-First Live User Segmentation
Qualify users to a segment based on their app activity as it happens in real-time
When you define a set of behaviors of interest, CleverTap will monitor for these behaviors as they happen in your app and add a user to the segment the moment their behavior matches your criteria.
You can create Live User Segments for a single activity (Booked a Movie), inaction (Did not buy in a certain time), off of Date/Time Properties of events or website related actions such as Page visit, count or referrer.
You might use a Live User Segment to capture users before they abandon an item in their cart For example – added to cart but did not complete the purchase within 10 minutes. Users enter the segment right at minute 10 if they have not yet purchased.
Analyze your user segmentation data
Perform a Funnel or Cohort analysis then filter the results by a segment to isolate behavior and uncover deeper user insights.
8% conversion for All Users
14% conversion for Users who “Referred” 3+ Friends
18% conversion for All Users
16% retention for Users acquired from Paid Ads
Engage users in any segment with personalized campaigns
Reach out to users in any segment with personalized, contextual messaging.