For any mobile marketer, segmentation is a core strategy critical to their business. CleverTap’s Recency, Frequency, Monetary (RFM) Analysis is an automated segmentation tool that analyzes your user base based on how recently and frequently they performed a specific event.
CleverTap identifies your champions, loyal users, hibernating, and at-risk users based on their purchase history, engagement frequency, location preferences, and much more, so you can predict churn and improve conversions faster.
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With campaigns triggered by user behavior
On personalized push notification campaigns
With personalized push notifications
With actionable insights
With event-centric campaigns
Using data-based insights from Pivots
By delivering personalized multi-channel messaging
By using Live User Segments