World’s Most Powerful Segmentation Engine

Real-Time, Automated
User Segmentation

Compare Behavioral Segments to Create Powerful Engagement Strategies.

CleverTap Segementation
Behavioral Segmentation Behavioral
Live User Segmentation Live
User Segmentation
Psychographic Segmentation Psychographic
RFM Segmentation RFM
Intent Based
Custom List

Psychographic Segmentation – Find What Your Users Love

Every single one of your users is unique. Knowing what each user is most interested in helps you stay relevant. CleverTap’s Psychographic Segmentation is an industry-first feature that reinvents how you segment your users.

You can use any old behavioral targeting to group users based on what they do. But how about grouping them by their interests, habits, lifestyle, or personality traits? That’s where psychographic segmentation comes in. Optimize campaigns to reach users in the right context at the right time with a message they really care about.

Read more about Psychographic Segmentation
Psychographic Segmentation
CleverTap RFM

Automate User Segmentation with RFM Analysis

For any mobile marketer, segmentation is a core strategy critical to their business. CleverTap’s Recency, Frequency, Monetary (RFM) Analysis is an automated segmentation tool that analyzes your user base based on how recently and frequently they performed a specific event.

CleverTap identifies your champions, loyal users, hibernating, and at-risk users based on their purchase history, engagement frequency, location preferences, and much more, so you can predict churn and improve conversions faster.

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Monitor Live User Behaviors to Prevent Drop-offs

Knowing what’s happening in your app right now can be the difference between high retention and high churn. CleverTap monitors live user behaviors that are most important to you, so you can immediately identify and engage users that qualify for a segment. Create live user segments based on actions or inactions, date-time properties of events, or website metrics such as page visits, referrer, or page count.

Read more about Live User Segments
Live User Segments

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • 4x

    Higher CTR with ab testing


    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates


    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions


    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate


    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study