Real-Time, Automated
User Segmentation

Compare Behavioral Segments to Create
Powerful Engagement Strategies.

Automate User Segmentation with RFM Analysis

For any mobile marketer, segmentation is a core strategy critical to their business. CleverTap’s Recency, Frequency, Monetary (RFM) Analysis is an automated segmentation tool that analyzes your user base based on how recently and frequently they performed a specific event.

CleverTap identifies your champions, loyal users, hibernating, and at-risk users based on their purchase history, engagement frequency, location preferences, and much more, so you can predict churn and improve conversions faster.

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Monitor Live User Behaviors to Prevent Drop-offs

Knowing what’s happening in your app right now can be the difference between high retention and high churn. CleverTap monitors live user behaviors that are most important to you, so you can immediately identify and engage users that qualify for a segment. Create live user segments based on actions or inactions, date-time properties of events, or website metrics such as page visits, referrer, or page count.

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Analyze User Segments Over Time to Measure Retention and Churn

Cohort analysis is a powerful way to see how users are engaging with your app, making it easy to spot friction points and improve retention. Perform cohort analysis for a user segment based on any combination of past behaviors and user properties. You can even compare cohorts based on geography, session activity, or technographics.

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Send Timely Messages to User Segments with Journeys

Engage users based on past actions or inaction to influence conversions in your app. Build campaign workflows with CleverTap Journeys to automate timely, contextual messages to users in any segment. Use push notifications, in-app messaging, SMS, email, web pop-ups, web push, Facebook remarketing or Webhooks.

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