Personalization

How Photobook Helps Users Personalize the Things They love

What turns your everyday moments into meaningful memories? Sharing the story with others. And Photobook provides users the chance to

Written by: Mrinal Parekh
Published on: 06 May, 2020
Personalization

Optimize Your App with A/B Testing

How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a

Written by: Shivkumar M
Published on: 16 Jul, 2019
Personalization

The Not-So-Secret Sauce Revealed

Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used

Written by: Jacob Joseph
Published on: 26 Apr, 2019
Personalization

How to Supercharge Your Campaigns with Personalized Recommendations

According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and

Written by: Subharun Mukherjee
Published on: 17 Apr, 2019
Personalization

Under the Hood: The Algorithm That Powers Our Recommendation Engine

This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)

Written by: Jacob Joseph
Published on: 15 Apr, 2019
Personalization

A Gentle Introduction to Neural Networks

Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled

Written by: Jacob Joseph
Published on: 08 Apr, 2019
Personalization

Automate Campaign Content to Engage with 1:1 Product Recommendations

The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for

Written by: Mrinal Parekh
Published on: 06 Mar, 2019
Personalization

Personalized Marketing: 5 Simple Rules for Better Personalization in Mobile Marketing

Imagine you’re on vacation in a new city. You stop into a Starbucks for your morning caffeine fix, and before

Written by: Shivkumar M
Published on: 24 Jan, 2019
Personalization

How SonyLIV Converted the Art of Personalized Mobile Marketing into User Engagement Science

In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has

Written by: Shivkumar M
Published on: 19 Sep, 2018
Personalization

The Netflix Model: Personalization Insights

Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

Written by: Subharun Mukherjee
Published on: 31 Aug, 2017
Personalization

Understanding why rich user profiles work and what makes them so powerful

As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,

Written by: Shivkumar M
Published on: 15 Jun, 2017
Personalization

6 Personalized Campaigns That Promise to Attract and Retain App Users

Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select

Written by: Mrinal Parekh
Published on: 09 May, 2017

Please enter a valid work email

Smiling Woman Holding Phone