Mobile Marketing

What Makes Memrise 2017’s Best App on Google Play Store?

Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands

Written by: Subharun Mukherjee
Published on: 22 Aug, 2017
Mobile Marketing

Top 5 Benefits of Deep Linking

For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's

Written by: Mrinal Parekh
Published on: 08 Aug, 2017
Mobile Marketing

How to Build Successful Omnichannel Marketing Campaigns Around Mobile

L’Oreal doesn’t depend on its stores to sell beauty products. It has an augmented reality app called Makeup Genius which

Written by: Subharun Mukherjee
Published on: 20 Jul, 2017
Mobile Marketing

Here’s How Quran Academy Increased App User Conversions Using CleverTap

I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming

Written by: Shivkumar M
Published on: 18 Jul, 2017
Mobile Marketing

Discovering (and fixing) push opt-out rate for your iOS app

The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this

Written by: Shivkumar M
Published on: 08 Jun, 2017
Mobile Marketing

6 Ways to segment your app audience to increase engagement

The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide

Written by: Subharun Mukherjee
Published on: 01 Jun, 2017
Mobile Marketing

How to Crack the Mobile App User Engagement Code

If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the

Written by: Subharun Mukherjee
Published on: 11 May, 2017
Mobile Marketing

Improve iOS App Ratings

Starting with iOS 10.3, Apple has made significant changes to its app rating and review functionality, including adding a new

Written by: Peter
Published on: 01 May, 2017
Mobile Marketing

10 In-App Messaging Best Practices – Some Will Surprise You

In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to

Written by: Subharun Mukherjee
Published on: 27 Apr, 2017
Mobile Marketing

Key mobile engagement metrics every product manager should track

Mobile engagement metrics are key indicators on how you’re keeping your users interested after installing our app.Previously on my Quora

Written by: CleverTap
Published on: 07 Sep, 2016
Mobile Marketing

10 smart mobile app marketing campaigns for product managers

The success of your mobile app depends on your ability to engage with your users based on their individual behavior

Written by: Shivkumar M
Published on: 29 Aug, 2016
Mobile Marketing

Tips to improve your App Store rating and get 5 star reviews

In today's crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile

Written by: Mrinal Parekh
Published on: 16 Aug, 2016

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