Mobile Marketing

New Report: Media & Entertainment [OTT] Mobile App Industry Benchmarks

The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least

Written by: Subharun Mukherjee
Published on: 24 Oct, 2018
Mobile Marketing

6 Mobile Marketing Tips for Brilliant Holiday Campaigns from Fender

The countdown to the holidays has begun! As most marketers know, now is the time to put a winning holiday

Written by: Shivkumar M
Published on: 10 Oct, 2018
Mobile Marketing

Mobile App Design Best Practices for Increased User Engagement

If beauty is in the eye of the beholder, how important is mobile app design in the eye of the

Written by: Subharun Mukherjee
Published on: 09 Oct, 2018
Mobile Marketing

How SonyLIV Converted the Art of Personalized Mobile Marketing into User Engagement Science

In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has

Written by: Shivkumar M
Published on: 19 Sep, 2018
Mobile Marketing

App Store Optimization + Ranking Factors

There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,

Written by: Subharun Mukherjee
Published on: 11 Sep, 2018
Mobile Marketing

File Sharing App AXEL’s Secret to Doubling Retention Rates: Smart User Segmentation

In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to

Written by: Mrinal Parekh
Published on: 05 Sep, 2018
Mobile Marketing

How Hotstar Scaled User Engagement to Lead the Media and OTT App Market

Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few

Written by: Subharun Mukherjee
Published on: 15 Aug, 2018
Mobile Marketing

Must-Know Retention Rate Stats

Mobile app retention rates continue to plague mobile marketing teams, with the large majority of users abandoning mobile apps within

Written by: Subharun Mukherjee
Published on: 07 Aug, 2018
Mobile Marketing

What CMOs Want: The Mobile Marketing Metrics Executives Actually Care About

Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,

Written by: Shivkumar M
Published on: 02 Aug, 2018
Mobile Marketing

Correlation vs Causation: Definition, Differences, and Examples

As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps

Written by: Shivkumar M
Published on: 24 Jul, 2018
Mobile Marketing

New Google Ads Integration: Drive Conversions with Remarketing

Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new

Written by: Subharun Mukherjee
Published on: 19 Jul, 2018
Mobile Marketing

Mastering Android Permissions

The official meaning of the word permission means allowing someone to do a particular thing – it is consent or

Written by: Darshan Pania
Published on: 11 Jul, 2018

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