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The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least
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In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
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In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to
Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few
Mobile app retention rates continue to plague mobile marketing teams, with the large majority of users abandoning mobile apps within
Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,
As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps
Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new
The official meaning of the word permission means allowing someone to do a particular thing – it is consent or
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