Marketing Strategies

Building Incredible Customer Experiences

“Back in the day,” says Leslie Osman, director of marketing at IncredibleBank, “you would walk into a [bank] branch and

Written by: Sony Shetty
Published on: 23 May, 2022
Marketing Strategies

Retention vs. Benchmarks with Brian Balfour

When it comes to digital marketing, it’s all too common for user acquisition and user retention to be siloed —

Written by: Sony Shetty
Published on: 27 Apr, 2022
Marketing Strategies

Beyers van der Merwe of PEP Stores on Staying Digitally Relevant to Your Customers

As a retailer, what does it take to drive deeper customer engagement? And how does one successfully navigate a full

Written by: Subharun Mukherjee
Published on: 29 Mar, 2022
Marketing Strategies

Nick Hobbs of Brief On Building Subscription Services That Monetize

Subscription-based products rely on predictable, recurring revenue to survive and thrive—which means that user retention is even more important than

Written by: Sunil Thomas
Published on: 03 Mar, 2022
Marketing Strategies

Retention Strategies from Apps

What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

Written by: Sunil Thomas
Published on: 18 Feb, 2022
Marketing Strategies

The CMO of TOMS: Helping Change 100 Million Lives While Elevating an Iconic Brand

TOMS doesn’t just make shoes. This iconic brand also makes a difference, changing 100 million lives by donating one-third of

Written by: Sunil Thomas
Published on: 10 Feb, 2022
Marketing Strategies

CleverTap Quarterly Takeaways: Starting 2022 Strong

To help marketers learn the frameworks and tactics they can use to drive growth for their brands, we host CleverTap

Written by: Subharun Mukherjee
Published on: 03 Feb, 2022
Marketing Strategies

Why Harnessing Customer Experience is Key to Building a Product That Scales

Users uninstall apps for many reasons. But when we asked 2,000 respondents for their top reason to delete an app

Written by: Shivkumar M
Published on: 11 Jan, 2022
Marketing Strategies

Building Customer Empathy Into Your Omnichannel Marketing Strategies

How can marketers adapt and individualize the customer journey based on a deep understanding of consumers’ habits and behaviors? And

Written by: Shivkumar M
Published on: 21 Dec, 2021
Marketing Strategies

Fintech Playbook Strategies: Empower Customers to Reach Personal Goals

Part 2 of our series on Mobile Marketing Strategies for Fintech Brands. Read Part 1. We’ve been talking about the

Written by: Sunil Thomas
Published on: 09 Dec, 2021
Marketing Strategies

Fintech Playbook Strategies: Educate Users to Retain Them

Part 1 of our series on Mobile Marketing Strategies for Fintech Brands Never have more people in more countries relied

Written by: Sunil Thomas
Published on: 30 Nov, 2021
Marketing Strategies

Retention Marketing: Unlocking Customer Lifetime Value

The aftermath of COVID-19 has had a major impact on mobile businesses. Many industries are facing significant declines in user

Written by: Shivkumar M
Published on: 30 Sep, 2021

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