Marketing Strategies

Concentrated Marketing: Why You Should Focus on Knowing Your Target Audience

When planning your next big marketing campaign, you can’t just throw money at things and hope that something sticks. Budgets

Written by: Subharun Mukherjee
Published on: 25 Aug, 2022
Marketing Strategies

How FREE NOW CEO Thomas Zimmerman Matches Marketing & Audiences to Drive Mobility Growth

What do you get when you combine two of the world’s oldest automotive companies with three of Europe’s leading taxi-hailing

Written by: Sony Shetty
Published on: 16 Aug, 2022
Marketing Strategies

How the Innovative Dating App HUD Builds Honest Relationships With Customers

Technology has completely transformed the world of dating, and app growth continues to skyrocket. According to Data.ai’s State of Mobile

Written by: Sony Shetty
Published on: 11 Aug, 2022
Marketing Strategies

How Dream11 Scales with Rules-Based Marketing

If you haven’t yet heard about Dream11, you will. Dream11 is a fantasy sports platform based in India that allows

Written by: Subharun Mukherjee
Published on: 14 Jul, 2022
Marketing Strategies

Eliminate Silos in Your CX Strategy With Gartner® “CORE” Model

It’s long been said that the customer is king. And if the customer is king, then his or her birthright

Written by: Sony Shetty
Published on: 11 Jul, 2022
Marketing Strategies

CleverTap NPS & User Rating Surveys: Closing the Feedback Loop

In today's hyper-competitive business environment, the best way for brands to continue growing sustainably is to ensure customer loyalty. According

Written by: Soumya Soni
Published on: 08 Jul, 2022
Marketing Strategies

CleverTap University: Teaching Marketers to Next-Level Their Growth Strategies

Retention is what determines category leaders. It’s been called the One Growth Metric that moves the needle where it matters.

Written by: Niddhi Shah
Published on: 08 Jun, 2022
Marketing Strategies

CMO Playbook: How Customer Behavior Has Transformed in the Past Two Years

To say that COVID-19 has impacted the way customers use their mobile apps and devices is an understatement. Sure, customers

Written by: Shivkumar M
Published on: 31 May, 2022
Marketing Strategies

Abhishek Gupta: Marketers Should Create Value at Every Touchpoint

In this episode of the Mobile Presence podcast, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy

Written by: Shivkumar M
Published on: 24 May, 2022
Marketing Strategies

Building Incredible Customer Experiences

“Back in the day,” says Leslie Osman, director of marketing at IncredibleBank, “you would walk into a [bank] branch and

Written by: Sony Shetty
Published on: 23 May, 2022
Marketing Strategies

Retention vs. Benchmarks with Brian Balfour

When it comes to digital marketing, it’s all too common for user acquisition and user retention to be siloed —

Written by: Sony Shetty
Published on: 27 Apr, 2022
Marketing Strategies

Beyers van der Merwe of PEP Stores on Staying Digitally Relevant to Your Customers

As a retailer, what does it take to drive deeper customer engagement? And how does one successfully navigate a full

Written by: Subharun Mukherjee
Published on: 29 Mar, 2022

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