Marketing Strategies

Power of Omnichannel Customer Journeys

Customers have a wide variety of channels within their reach, to interact with the brands of their choice as most

Written by: Apoorv Bhatnagar
Published on: 21 Jan, 2024
Marketing Strategies

Should User Behavior Strategies Be Industry-Specific?

Working in marketing, you’re probably frequently challenged by trying to better understand and influence user behavior. But, do the consumer

Written by: Subharun Mukherjee
Published on: 28 Sep, 2023
Marketing Strategies

7 User Behavior Strategies to Help Elevate Your Marketing Campaigns

In a competitive digital marketplace, understanding your customers can make all the difference. However, traditional target marketing may not be

Written by: Subharun Mukherjee
Published on: 07 Sep, 2023
Marketing Strategies

The Power of Omnichannel: Why Your Business Needs to Embrace It Now

Omnichannel — it’s not just a buzzword! As a marketing strategy, it's a necessity for any business that aims to

Written by: Subharun Mukherjee
Published on: 07 Aug, 2023
Marketing Strategies

Aurélie Genet on Empathy and Discovering Your Users’ Aha Moment

Empathy is a key trait for marketers at all levels. The ability to understand a user’s needs and challenges is

Written by: Shivkumar M
Published on: 17 Jul, 2023
Marketing Strategies

The Challenges and Solutions of Implementing an Effective Omnichannel Communication Strategy

Omnichannel communication is a term that refers to providing a seamless and consistent customer experience across different channels, such as

Written by: Shivkumar M
Published on: 21 Jun, 2023
Marketing Strategies

The Ultimate Cheat Sheet for Mastering Mobile Marketing

The mastery of any skill can be a challenge. But the best marketers — the ones who bring in the

Written by: Subharun Mukherjee
Published on: 15 Jun, 2023
Marketing Strategies

If It Aint Mobile-Friendly, It Won’t Sell: Improve Your Omnichannel Retail Experience with Mobile Optimization

A stay-at-home mother in Oakland California sees a cool video ad on her social media feed for a new instant

Written by: Shivkumar M
Published on: 06 Jun, 2023
Marketing Strategies

What are Marketing Channels and How Can They Help You Maximize Your Campaigns?

The classic definition of marketing channels: they’re platforms a brand uses to promote its products or services to potential customers.

Written by: Shivkumar M
Published on: 02 Jun, 2023
Marketing Strategies

Revitalize Customer Retention: Infusing Joy into Marketing with OTB Digital’s Jarrett Thomas

In an era defined by the prominence of social media channels, a personal brand is a powerful tool. But can

Written by: Shivkumar M
Published on: 10 May, 2023
Marketing Strategies

How to Boost the Repeat Purchase Rate for New Ecommerce Users

Customer acquisition is often the primary focus of marketing. But to grow sales, companies should focus more on retaining existing

Written by: Subharun Mukherjee
Published on: 30 Mar, 2023

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