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On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent
The digital market in Southeast Asia continues to witness blistering growth on the back of rapid smartphone proliferation. Internet penetration
No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -
When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly
Personalization is key to getting more clicks on notifications and ensuring higher retention. CleverTap indisputably is a huge believer of
Grab your phone and look at the last few text messages you have sent and received. I bet there were
For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's
L’Oreal doesn’t depend on its stores to sell beauty products. It has an augmented reality app called Makeup Genius which
Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you
Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics
Mother’s day is a day that everyone under the sun connects with, irrespective of their age, gender or profession. Our
Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy
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