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L’Oreal doesn’t depend on its stores to sell beauty products. It has an augmented reality app called Makeup Genius which
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Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics
Mother’s day is a day that everyone under the sun connects with, irrespective of their age, gender or profession. Our
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The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform
Engaging your users with messaging is one of the most effective ways to drive increased adoption, retention and conversions for
The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which
Not everyone who launches your app ends up transacting or converting. Users drop off at various stages of their journey
Optimizing messages and campaigns is a crucial activity for any app marketer. We've just added three new ways to optimize
Being a startup makes us continually iterate and improve design and copy on our website. Here is how we improved, tested and
With over 30 million apps in the Google Play Store and iOS collectively, mobile users are spoilt for choices. Successfully
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
