Marketing Strategies

4 Travel App Awareness and Acquisition Strategies for a Smooth Sail

No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -

Written by: Mrinal Parekh
Published on: 19 Oct, 2017
Marketing Strategies

The Core Tenets of User Retention with Master Product Psychologist Nir Eyal

When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly

Written by: Subharun Mukherjee
Published on: 26 Sep, 2017
Marketing Strategies

Now Send Different Message Copy Under the Same Push Campaign

Personalization is key to getting more clicks on notifications and ensuring higher retention. CleverTap indisputably is a huge believer of

Written by: Subharun Mukherjee
Published on: 05 Sep, 2017
Marketing Strategies

How to Add Emojis to Your Website

Grab your phone and look at the last few text messages you have sent and received. I bet there were

Written by: Shivkumar M
Published on: 10 Aug, 2017
Marketing Strategies

Top 5 Benefits of Deep Linking

For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's

Written by: Mrinal Parekh
Published on: 08 Aug, 2017
Marketing Strategies

How to Build Successful Omnichannel Marketing Campaigns Around Mobile

L’Oreal doesn’t depend on its stores to sell beauty products. It has an augmented reality app called Makeup Genius which

Written by: Subharun Mukherjee
Published on: 20 Jul, 2017
Marketing Strategies

Boost Engagement using CleverTap’s triggered Campaigns

Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you

Written by: Mrinal Parekh
Published on: 13 Jul, 2017
Marketing Strategies

The danger in comparing your campaign performance against an average

Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics

Written by: Jacob Joseph
Published on: 27 Jun, 2017
Marketing Strategies

5 notifications that won our heart this Mother’s Day

Mother’s day is a day that everyone under the sun connects with, irrespective of their age, gender or profession. Our

Written by: Subharun Mukherjee
Published on: 15 May, 2017
Marketing Strategies

A Blueprint for Mobile Engagement and User Retention Strategy

Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy

Written by: Subharun Mukherjee
Published on: 04 May, 2017
Marketing Strategies

A Marketer’s Guide to A/B Testing

The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform

Written by: Jacob Joseph
Published on: 24 Apr, 2017
Marketing Strategies

Setting DND & Cut-Off Times for Campaigns

Engaging your users with messaging is one of the most effective ways to drive increased adoption, retention and conversions for

Written by: Shivkumar M
Published on: 31 Jan, 2017

Please enter a valid work email

Free Customer Engagement Guides