Marketing Strategies

Customer Acquisition Cost: Calculate CAC for Sustainable Growth

“We should be paying for customers?”   “Don’t customers pay us?” Paying for customers might seem paradoxical. But unfortunately, you

Written by: Subharun Mukherjee
Published on: 11 Dec, 2018
Marketing Strategies

The Marketing Funnel Explained

If you’ve watched videos on YouTube or Hulu you’ve probably noticed one thing in common: there’s usually a commercial between

Written by: Subharun Mukherjee
Published on: 04 Dec, 2018
Marketing Strategies

Viral Loops: 6 Ways to Kickstart Your App’s Growth Engine

Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android

Written by: Shivkumar M
Published on: 22 Nov, 2018
Marketing Strategies

What is Growth Marketing?

Let’s face it, finding quick hacks for growth that actually work is as common as finding indisputable evidence of Bigfoot.

Written by: Subharun Mukherjee
Published on: 17 Oct, 2018
Marketing Strategies

16 Welcome Message Examples for Effective Onboarding Emails

A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful

Written by: Subharun Mukherjee
Published on: 02 Oct, 2018
Marketing Strategies

Understanding Control Groups in Testing

Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically

Written by: Subharun Mukherjee
Published on: 18 Sep, 2018
Marketing Strategies

App Monetization Strategies: Lessons from Expedia

The travel and transportation industry is moving faster than a Boeing 747 at thirty-nine thousand feet. Today’s users have more

Written by: Tanushree Shenvi
Published on: 12 Sep, 2018
Marketing Strategies

Comparing Marketing Methods

“Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” — Winston Churchill Traditional

Written by: Subharun Mukherjee
Published on: 21 Aug, 2018
Marketing Strategies

New Google Ads Integration: Drive Conversions with Remarketing

Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new

Written by: Subharun Mukherjee
Published on: 19 Jul, 2018
Marketing Strategies

Understanding the Psychology Behind Viral Campaigns

It’s every marketer’s dream to have a campaign they worked hard on be considered one of the best viral marketing

Written by: Shivkumar M
Published on: 21 Jun, 2018
Marketing Strategies

Location Based Marketing Playbook + Examples

Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile

Written by: Subharun Mukherjee
Published on: 05 Jun, 2018
Marketing Strategies

Seamless Asia 2018: Omnichannel Marketing in Southeast Asia

Going Seamless With Southeast Asia’s developing economy slated to grow at 6% in 2018, the region is poised for incredible

Written by: Mrinal Parekh
Published on: 08 May, 2018

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