Marketing Strategies

Understanding Control Groups in Testing

Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically

Written by: Subharun Mukherjee
Published on: 18 Sep, 2018
Marketing Strategies

App Monetization Strategies: Lessons from Expedia

The travel and transportation industry is moving faster than a Boeing 747 at thirty-nine thousand feet. Today’s users have more

Written by: Tanushree Shenvi
Published on: 12 Sep, 2018
Marketing Strategies

Comparing Marketing Methods

“Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” — Winston Churchill Traditional

Written by: Subharun Mukherjee
Published on: 21 Aug, 2018
Marketing Strategies

New Google Ads Integration: Drive Conversions with Remarketing

Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new

Written by: Subharun Mukherjee
Published on: 19 Jul, 2018
Marketing Strategies

Understanding the Psychology Behind Viral Campaigns

It’s every marketer’s dream to have a campaign they worked hard on be considered one of the best viral marketing

Written by: Shivkumar M
Published on: 21 Jun, 2018
Marketing Strategies

Location Based Marketing Playbook + Examples

Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile

Written by: Subharun Mukherjee
Published on: 05 Jun, 2018
Marketing Strategies

Seamless Asia 2018: Omnichannel Marketing in Southeast Asia

Going Seamless With Southeast Asia’s developing economy slated to grow at 6% in 2018, the region is poised for incredible

Written by: Mrinal Parekh
Published on: 08 May, 2018
Marketing Strategies

Omni Channel Marketing Plan Defined: 4 Strategic Ingredients

If you’ve ever walked into a brick-and-mortar store to buy something only to turn to social media on your mobile

Written by: Shivkumar M
Published on: 26 Apr, 2018
Marketing Strategies

The IPL, 2018: How Brands are Preparing for the Battle, On and Off the Field

The Indian Premier League (IPL) is one of the biggest events in India (and not just in sports). This cash-rich

Written by: Subharun Mukherjee
Published on: 05 Apr, 2018
Marketing Strategies

Why Omnichannel Marketing Isn’t Just for Retail and B2C Brands Anymore

Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.

Written by: Shivkumar M
Published on: 03 Apr, 2018
Marketing Strategies

A Recap of CleverTap’s GrowthHackers AMA

On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent

Written by: Mrinal Parekh
Published on: 09 Jan, 2018
Marketing Strategies

CleverTap Recap: Digital Marketing Indonesia, 2017 – A Must-Attend Event for Mobile Marketers

The digital market in Southeast Asia continues to witness blistering growth on the back of rapid smartphone proliferation. Internet penetration

Written by: Mrinal Parekh
Published on: 14 Dec, 2017

Please enter a valid work email

Free Customer Engagement Guides