Marketing Strategies

What Is A Minimum Viable Product + Methodologies For Marketers

Is a minimum viable product a fancy way of saying prototype? Or is it a proof of concept? A proof

Written by: Subharun Mukherjee
Published on: 30 Apr, 2019
Marketing Strategies

15 Call-to-Action Buttons From The World’s Best Mobile Marketers

We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you

Written by: Subharun Mukherjee
Published on: 18 Apr, 2019
Marketing Strategies

21 Value Proposition Examples and Takeaways From Billion Dollar Companies

How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool

Written by: Subharun Mukherjee
Published on: 16 Apr, 2019
Marketing Strategies

Marketing to Millennials: Your Lit Guide

How different can marketing to millennials be? A lot can change in a generation, Karen.1 Not only from a technological

Written by: Subharun Mukherjee
Published on: 09 Apr, 2019
Marketing Strategies

Aha Moment Magic For Your Users to ‘Get It’

A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no

Written by: Subharun Mukherjee
Published on: 02 Apr, 2019
Marketing Strategies

Customer Experience: Tools to Build Outstanding Experiences

We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts

Written by: Shivkumar M
Published on: 21 Mar, 2019
Marketing Strategies

Bringing a Paradigm Shift to Customer Lifecycle Management with RFM

As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies

Written by: Sunil Thomas
Published on: 20 Mar, 2019
Marketing Strategies

Real Impact: Connect the Dots Between Marketing Actions and Business Metrics

Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly

Written by: Subharun Mukherjee
Published on: 14 Mar, 2019
Marketing Strategies

Exponential Growth to Compound Your Business Model

What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely

Written by: Subharun Mukherjee
Published on: 05 Mar, 2019
Marketing Strategies

Voice Command App – Why Your Marketing Needs to Adapt to Voice

There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with

Written by: Shivkumar M
Published on: 21 Feb, 2019
Marketing Strategies

Solving the Product-Market Fit Puzzle

It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have

Written by: Subharun Mukherjee
Published on: 19 Feb, 2019
Marketing Strategies

Why Your Customer Life Cycle Marketing Must Focus on Experiences

You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might

Written by: Shivkumar M
Published on: 14 Feb, 2019

Please enter a valid work email

Free Customer Engagement Guides