Marketing Strategies

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Marketing Strategies

Key Learnings & Takeaways from SEMrush Marketing Show 2019

One of the most exciting aspects of being a marketer is learning from the greater community. We recently had the

Written by: Apoorv Bhatnagar

Published on: 20 Dec, 2019

Marketing Strategies

Is There a Golden Number of Messages?

Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such

Written by: Jacob Joseph

Published on: 06 Dec, 2019

Marketing Strategies

Want to Be the Industry Leader? Solve for Retention

Netflix boasted a 91% retention rate.* Uber an 87% retention rate.* 91% of Amazon Prime subscribers renew after the first

Written by: Sunil Thomas

Published on: 21 Nov, 2019

Marketing Strategies

App vs Website: Which Is Right for My Business? [Infographic]

There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.

Written by: Shivkumar M

Published on: 31 Oct, 2019

Marketing Strategies

12 App Demo Video Tips and Examples

Onboarding is difficult. You, as the developer or marketer, may be certain that everything will be clear, intuitive, and easy

Written by: Subharun Mukherjee

Published on: 10 Oct, 2019

Marketing Strategies

7 Tactics for Humanizing Your Brand

Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is

Written by: Subharun Mukherjee

Published on: 03 Oct, 2019

Marketing Strategies

Microsite: How Creating a Unique Space Online Can Become a Marketing Goldmine

You may have stumbled across a website within a website — a separate place on a domain that had a

Written by: Shivkumar M

Published on: 01 Oct, 2019

Marketing Strategies

Data Science Is the Secret to Effective Customer Retention Strategies

A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web

Written by: Shivkumar M

Published on: 19 Sep, 2019

Marketing Strategies

Why Omnichannel Marketing is the Key to Unlocking User Retention

Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising

Written by: Shivkumar M

Published on: 05 Sep, 2019

Marketing Strategies

The Complete Guide to User Personas and How They Can Help Your Marketing Strategy (With Examples)

Having users means you’re doing something right — people are engaging with your product. Needless to say, it’s important to

Written by: Subharun Mukherjee

Published on: 03 Sep, 2019

Marketing Strategies

What Is Cost-Per-Thousand (CPM) Impressions?

Acronyms spring eternal. Did you know that “scuba” and “laser” are both acronyms? They stand for “self-contained underwater breathing apparatus”

Written by: Subharun Mukherjee

Published on: 20 Aug, 2019

Marketing Strategies

Using Emotional Branding Effectively

It’s basically mind control. Everything from your icon, design, and user experience can be optimized through emotional branding to establish

Written by: Subharun Mukherjee

Published on: 13 Aug, 2019

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