Marketing Strategies

Lessons in Fintech Hypergrowth from gohenry and Silicon Valley Bank

To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to

Written by: Shivkumar M
Published on: 05 Mar, 2021
Marketing Strategies

Mobile App Marketing: 3 Winning Strategies from Top Verticals (2021)

In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP

Written by: Shivkumar M
Published on: 04 Mar, 2021
Marketing Strategies

Free-to-Play Games Are an $88B Industry: This is How Free Mobile Games Make Bank

Do you want the good news or the bad news first?  Good news it is! 2.6 billion people played mobile

Written by: Shivkumar M
Published on: 05 Jan, 2021
Marketing Strategies

The Top Acquisition Channels Driving Real Growth Right Now

In part two of our Reimagine Growth webinar series, Simon Baptist, Director of Business Development at Branch – EMEA and

Written by: Shivkumar M
Published on: 08 Dec, 2020
Marketing Strategies

How TitleMax is Building a Successful Omnichannel Presence

In 2020, the way forward for businesses is by creating seamless omnichannel experiences for customers, especially for industries like Fintech

Written by: Mrinal Parekh
Published on: 25 Nov, 2020
Marketing Strategies

Effective Cross-Selling and Cross-Category Acquisition Tactics

In part two of our Reimagine Growth webinar series, John Huang, Regional CRM head at Carousell, gave an overview of

Written by: Shivkumar M
Published on: 17 Nov, 2020
Marketing Strategies

12 Mobile Business Leaders Share Their Most Valuable Growth Advice

It takes a lot to grow a successful mobile business. Tenacity, determination, intelligence, leadership — and a lot of help. 

Written by: Shivkumar M
Published on: 03 Nov, 2020
Marketing Strategies

Lessons from UX Writing for Enterprise SaaS Products

It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in

Written by: Shivkumar M
Published on: 02 Jul, 2020
Marketing Strategies

Rewriting the Rules of Engagement: Industry Experts on a New Era of Marketing

“May you live in interesting times.” This purported curse feels especially apt in 2020: a global pandemic, economic upheaval, and

Written by: Shivkumar M
Published on: 09 Jun, 2020
Marketing Strategies

Empathy at Scale: How Our Customers Are Connecting With Their Users [Video Series]

Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps

Written by: Mrinal Parekh
Published on: 21 May, 2020
Marketing Strategies

How Expert Marketers in Southeast Asia are Overcoming Business Challenges

A lot has changed in the app marketing landscape over the last few months. Some app industries are experiencing a

Written by: Mrinal Parekh
Published on: 20 May, 2020
Marketing Strategies

Empathy Marketing: Connecting With Customers By Providing Value

If there’s one word that marketers are needing to learn during this global health crisis, it’s empathy. There’s been a

Written by: Shivkumar M
Published on: 19 May, 2020

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