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In a time of crisis when circumstances turn the world upside down, your customers aren’t necessarily looking to uninstall your
A matter of weeks ago, the world was a very different place. The global economy was at historic highs and
Want to know something crazy? Nearly 85% of the average consumer’s needs are covered by just 150 products, even though
As a mobile marketer with an app that’s been released in app stores and amassed a happy user base, brand
Studies show experiences make us happier than physical objects.1 Studies also show companies that prioritize experiences over products/features have a
Ads. A way for businesses to alert consumers that there is an “easy solution” to the problem they may or
Your customers are involved in conversations every day. It’s how people communicate everywhere: chatbots, live chats, messaging apps, real-time responses.
For every user action, there's a meaningful reaction. That's good mobile marketing. But when you have thousands (or millions) of
We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile
So you want to set up a campaign that helps celebrate a new user launching your exercise app for the
As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters
Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels
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