All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]
January 3, 2019

Loose lips sink ships.   And loose guidelines about your app’s advertising and user communication policies push users to uninstall,

Surprising Mobile Marketing Stats for Success in 2019
January 1, 2019

If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user

Why the Best Conversion Rate for Mobile App Downloads Isn’t As Good As This KPI
December 27, 2018

Conversion rates for mobile app installs aren’t a good standalone metric for success. There’s a better KPI to aim for. Let us explain.

Expert User Retention Wisdom for the Coming Year
December 25, 2018

We talked to some of the world’s leading experts on user experience and user retention, and they all agree that keeping customers for the long term isn’t easy. But it’s well worth the effort!

Mobile App Surveys: How to Collect In-App User Feedback (And What to Do With It)
December 20, 2018

Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and

A Primer on Uninstall Tracking: How and Why Apps Should Use It To Reduce Churn
December 19, 2018

Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us

Vanity Metrics Mobile Marketers Must Avoid
December 18, 2018

“Grow faster.” – the war cry of Silicon Valley venture capitalists.1 This marching order is one that many mobile marketing

User Experience: UX Design Principles That Deliver Awesome Apps
December 13, 2018

What is user experience? And how can you use UX design principles to improve user interactions in your app?

Customer Acquisition Cost: Calculate CAC for Sustainable Growth
December 11, 2018

“We should be paying for customers?”   “Don’t customer pay us?” Paying for customers might seem paradoxical. But unfortunately, you

Retention Marketing: How 7 Mobile Brands Create Loyal App Users
December 6, 2018

Brand awareness. Paid ads. App Store Optimization. Downloads and installs. For mobile marketers, success is often measured by the ability


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