All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

Power User Curve For Mobile Marketing Superheroes
March 13, 2019

Power users of your product should form a “smile” along the power user curve. Learn how this analysis can guide your growth marketing and signal customer retention.

14 Referral Email Examples For Sharing Refer-A-Friend Campaigns
March 12, 2019

Inspiration from companies using refer-a-friend campaigns within their referral emails and other transactional emails. Use these examples to guide your referral strategy.

User Experience Optimization: Process and Techniques for Continuous App Improvement
March 7, 2019

User experience optimization is crucial as it can increase retention & drive revenue. Here are the 4 steps to doing it, plus best-in-class techniques.

Exponential Growth to Compound Your Business Model
March 5, 2019

How can business and marketing teams plan for and capitalize on exponential growth? We include the definition, formula, and tips to harness exponential growth.

Why App Uninstalls Aren’t Forever
February 28, 2019

All apps experience uninstalls. And in many cases, an uninstall doesn’t mean you’ve permanently lost a user. Here’s how to deal with your app uninstall rate.

Build vs. Buy: Developing The Big Picture Approach
February 26, 2019

To build or buy software is a decision that haunts the C-suite but through comparison and situational awareness the right answer can be calculated. Learn our approach to build vs buy.

Voice Command App – Why Your Marketing Needs to Adapt to Voice
February 21, 2019

As we head into a future of voice search & and less screens, we need to start optimizing our content & apps for voice search & voice commands.

Solving the Product-Market Fit Puzzle
February 19, 2019

Product market fit is like a rite of passage all businesses must achieve. Learn how it can look different and how minimum viable product-market fit can be enough.

Cart Abandonment Strategies To Boost Recovery Rates
February 12, 2019

Mobile cart abandonment rates are among the highest. Learn how mobile marketers should handle abandoned carts to recover prospective customers and recapture lost revenue.

Love is in the Air: 8 Push Notification Campaigns for Valentines
February 7, 2019

Don’t miss the opportunity to engage your users this Valentines Day! Here are 8 push notification ideas by industry that you can modify to suit your app.


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