All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

What are Progressive Web Apps and Are They Worth It?
May 14, 2019

Progressive web apps are the modern web approach to integrating itself as a mobile app. Learn the requirements, advantages, disadvantages, and examples of successful PWAs.

Agile Marketing: How to Drastically Improve the Performance of Your Growth Team
May 9, 2019

How can your marketing team deal with constant deadlines while coping with changing customer needs? One of the most potent methods is Agile marketing.

What Are Webhooks? And Why Should You Get Hooked?
May 7, 2019

Webhooks can be used to manage triggered events and as an alternative to the stream of data from an API. Learn what webhooks are, how they compare to APIs, and how they can be used.

What are Interstitial Ads and How To Use Them Without Penalty
May 2, 2019

What are interstitial ads and why marketers must get them right or face penalty. The user experience of ads is becoming more important to avoid the overzealous pop-up ad craze of the early internet.

Give Users Personalized, Persistent Recommendations via App Inbox
May 1, 2019

How to use CleverTap ‘s App Inbox with Product Recommendations to cross-sell and upsell to your app users.

What Is A Minimum Viable Product + Methodologies For Marketers
April 30, 2019

Minimum viable product methodologies for building great products for startups and more. We use the Eisenhower matrix to outline the first product roadmap for early adopters.

Churn Analysis: Why Predicting App User Attrition is Crucial to Preventing It
April 25, 2019

Churn analysis is an important step in your app’s growth, but how do you conduct one? And can you successfully predict user churn?

Hyper-Casual Games Gone Viral
April 23, 2019

How did hyper-casual games become so popular and what monetization strategies are they using? We include what can be learned from popular gaming apps for your mobile marketing efforts.

15 Call-to-Action Buttons From The World’s Best Mobile Marketers
April 18, 2019

Call-to-action buttons must inspire users to take the next step towards engagement or becoming a paying customer. Featuring 15 examples from experts testing their CTAs.

21 Value Proposition Examples and Takeaways From Billion Dollar Companies
April 16, 2019

Value proposition examples from companies generating billions of dollars in value can offer unique insights and takeaways. We cover 21 examples of the best value propositions for business.


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