Loose lips sink ships. And loose guidelines about your app’s advertising and user communication policies push users to uninstall,
If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user
Conversion rates for mobile app installs aren’t a good standalone metric for success. There’s a better KPI to aim for. Let us explain.
Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and
Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us
What is user experience? And how can you use UX design principles to improve user interactions in your app?
“We should be paying for customers?” “Don’t customer pay us?” Paying for customers might seem paradoxical. But unfortunately, you
Brand awareness. Paid ads. App Store Optimization. Downloads and installs. For mobile marketers, success is often measured by the ability