Data and Analytics

Churn Rate: What It Is and How to Calculate It

Understanding your churn rate is crucial because it helps you pinpoint where you might be losing customers and why. In

Written by: Shivkumar M
Published on: 08 Jan, 2024
Data and Analytics

The 2024 Ultimate Guide to Mobile App Analytics

As Apple famously said back in 2009, “There’s an app for that.” Actually, 8.93 million of them available today around

Written by: Mrinal Parekh
Published on: 08 Nov, 2023
Data and Analytics

Mobile App Analytics: Using Real-Time Statistics to Increase Your ROI

Real-time mobile app analytics are the secret sauce for developers looking to boost the return on investment (ROI) of the

Written by: Subharun Mukherjee
Published on: 31 Oct, 2023
Data and Analytics

Leveraging Customer Data Platforms for Personalized Marketing

We’re all drowning in content — from the never-ending stream of social media updates to round-the-clock emails, messages, and of

Written by: Shivkumar M
Published on: 21 Sep, 2023
Data and Analytics

Decoding the Impact of the Digital Personal Data Protection Act 2023 on Martech in India

In India, the long-awaited Digital Personal Data Protection (DPDP) Act, 2023 has recently been passed by both houses of the

Written by: Piyush Dutta
Published on: 24 Aug, 2023
Data and Analytics

Vernesa Cutuk on Building Retention in Your Sleep and the Value of Predictability

The promise of a good night’s sleep — it’s an easy sell right? Sweden-based app Sleep Cycle has that clear

Written by: Shivkumar M
Published on: 11 Aug, 2023
Data and Analytics

Data-Driven Marketing: How CleverTap Helps You Make Informed Decisions

Data is the lifeblood of successful marketing strategies. Making informed decisions based on data insights is essential for businesses to

Written by: Shivkumar M
Published on: 28 Jul, 2023
Data and Analytics

Aurélie Genet on Empathy and Discovering Your Users’ Aha Moment

Empathy is a key trait for marketers at all levels. The ability to understand a user’s needs and challenges is

Written by: Shivkumar M
Published on: 17 Jul, 2023
Data and Analytics

Key Metrics for Transactional Apps to Maximize Engagement and CLV

“What are the key metrics we need to monitor for our transactional app?” We could easily list down 7 mobile

Written by: Shivkumar M
Published on: 19 Jun, 2023
Data and Analytics

Why You Can’t Ignore the Impact of Customer Churn on Your Business

Customer churn is the bane of nearly every business on the planet. In fact, nearly three-fourths of all app users

Written by: Subharun Mukherjee
Published on: 05 Jun, 2023
Data and Analytics

Behavioral Analytics: Unlocking a Better User Experience

Behavioral analytics is the study of customer behavior patterns, including their actions, preferences, and decision-making processes. Studying customer behavior gives

Written by: Shivkumar M
Published on: 01 Jun, 2023
Data and Analytics

5 Common Pitfalls in Customer Analytics: Don’t Let Them Define Your Marketing Strategy

You've spent countless hours crafting the perfect marketing strategy, using every trick in the book to attract and retain customers.

Written by: Shivkumar M
Published on: 29 May, 2023

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