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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
RFM customer segmentation—an approach based on recency, frequency, and monetary value—is a powerful framework that helps businesses segment their customers
Improving website conversion rate is key to boosting your sales and engagement. This guide shares 21 effective strategies to optimize
In the earlier part, we discussed tricks (iv) to (vii) for feature engineering. In this part, we will dive
In the earlier part, we discussed tricks (i) through (iii) for feature engineering. In this part we will deep
This is the first part in the Series on Tricks and Tips for Feature Engineering. In this part, we
In the previous part, we looked at some of the popular tricks for Feature Engineering and got a broad
GDPR and CCPA compliance are critical for marketers in today’s data-driven world. Explore the key differences and similarities between GDPR
With Vietnam’s Decrees 13/2023 and 53/2022 reshaping data protection, privacy, and cybersecurity, businesses face critical compliance challenges. Let’s explore how
Zero-party data refers to information that customers intentionally share with brands, such as preferences and feedback. This blog explores what
Database marketing leverages customer data to create targeted marketing campaigns that drive engagement and sales. This blog explores the fundamentals
Data deprecation refers to how data loses its value and becomes less useful over time. In this blog, learn actionable
In today’s fiercely competitive app market, retaining users is increasingly challenging. Statistics show that 25% of apps downloaded worldwide are
Free Customer Engagement Guides
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