Customer Engagement

14 Customer Retention Metrics & KPIs to Measure Retention (With Formulas)

Acquiring new customers costs five to seven times more than retaining existing ones. That’s why businesses should track the right

Written by: Subharun Mukherjee
Published on: 28 May, 2025
Customer Engagement

Unlock Faster Experimentation and Smarter Journeys with IntelliNODE

Marketing today is a race against time, against complexity, and against rising expectations. Teams are always under pressure to deliver

Written by: Kiran Pius
Published on: 22 May, 2025
Customer Engagement

What is In-App Messaging? Benefits, Examples, and Best Practices

If you want to connect with your users when they’re most engaged, then in-app messaging offers one of the most

Written by: Shivkumar M
Published on: 21 May, 2025
Customer Engagement

How to Boost Purchase Frequency: A Strategic Guide for Marketers

Getting customers to buy once is good. Getting them to buy again and again? That’s where you can create real

Written by: Shivkumar M
Published on: 15 May, 2025
Customer Engagement

What is FOMO Marketing? 7 Tactics, Strategies & Examples

Imagine losing a sale because a customer hesitated just a moment too long. That split second of doubt fueled by

Written by: Shivkumar M
Published on: 14 May, 2025
Customer Engagement

8 Conversion Rate Optimization (CRO) Best Practices That Experts Use

How do you convert incoming traffic on your website? This question constantly confuses marketers who see a lot of traffic

Written by: Mrinal Parekh
Published on: 14 May, 2025
Customer Engagement

What is Customer Lifetime Value (CLV)? 14 Strategies to Improve It + Calculator

Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company

Written by: Subharun Mukherjee
Published on: 13 May, 2025
Customer Engagement

What is Customer Lifecycle? Definition & Stages Explained With Examples

Did you know that increasing customer retention by just 5% can boost profits by as much as 95%?* This simple

Written by: Shivkumar M
Published on: 08 May, 2025
Customer Engagement

Redefining Customer Engagement in the AI Era with CleverTap’s 3I Framework

We’re living in a time where attention is scarce, expectations are sky-high, and customer journeys are anything but linear and

Written by: Agnishwar Banerjee
Published on: 08 May, 2025
Customer Engagement

Net Promoter Score (NPS): A Comprehensive Guide for Modern Marketers

Net promoter score (NPS) is a customer experience metric used to measure customer loyalty and satisfaction.  In this blog, we’ll

Written by: Shivkumar M
Published on: 07 May, 2025
Customer Engagement

Top 15 OneSignal Alternatives and Competitors

Looking for a strong alternative to OneSignal? We’ve reviewed the top OneSignal competitors to help you find the best platform

Written by: Agnishwar Banerjee
Published on: 06 May, 2025
Customer Engagement

Top 14 Iterable Competitors and Alternatives

For brands looking to boost customer engagement, Iterable isn’t the only game in town. We break down some excellent Iterable

Written by: Agnishwar Banerjee
Published on: 02 May, 2025

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