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Varsha Lakshman is a data analytics expert with a strong engineering background, enhancing strategic decisions and innovation on the Success Ops team.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Varsha Lakshman, Manager Strategy and BizOps, believes in the magic of marketing that can change the course of a product
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
