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Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Almost every app owner I meet starts the conversation by asking, “What are the most important mobile app metrics to
Today, as we celebrate our 10th anniversary, I am filled with immense pride and gratitude for each of you. This
What an extraordinary year 2022 has been! And to think it’s already drawing to a close! A year where we
I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round
Martech (marketing technology) is defined broadly as software used by marketing teams to plan, execute, and measure marketing campaigns. Martech
To say that mobile gaming is a huge sector would be an understatement. In 2021, mobile gaming apps brought in
Today is a big day at CleverTap. Arguably the most significant step in our journey towards delivering unprecedented value and
Subscription-based products rely on predictable, recurring revenue to survive and thrive—which means that user retention is even more important than
What’s your app’s monthly retention rate? If you don’t know the number off the top of your head, you’re not giving
TOMS doesn’t just make shoes. This iconic brand also makes a difference, changing 100 million lives by donating one-third of
Is today’s obsession with data causing the magic of marketing to disappear? Could it be possible that the decision to
Nunca antes había habido tantas personas de tantos países que dependieran de las aplicaciones financieras para administrar su vida y
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