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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Marketing is a means to effectively engage and ultimately retain customers. But messaging aimed at customers also needs to be
Cast your mind back to 1997. The internet had momentum but hadn't officially taken off yet. A search engine named
Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For
By 2023, mobile apps are expected to generate $935 billion* in revenue and by 2024, around 184 billion apps will
Super Apps that integrate multiple services, including mobile payments, social media, gaming, and retail into one app are redefining the
Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer's opinion of
The majority of people want to touch and feel a product before making a purchase.1 The same is true for
App clips are lightweight versions of full-size iOs applications that can provide immediate service to someone needing to perform a
Want to hear something shocking? SMS turns 29 this year. That's right: the first SMS, which said “Merry Christmas,” was
Email marketing emerged on the scene four decades ago. But it still continues to break records as the marketing format
Users want digital marketing to be relevant and targeted to their specific interests. In fact, 80% of customers are more
Finance + tech = an exciting, evolving industry that everyone is talking about in 2021. The further adoption of digital
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