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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Leads Product Launches, Adoption, & Evangelism.Expert in cross-channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Automation is the backbone of modern email marketing. Email automation workflows help marketers send the right message at the right
Retaining customers is five to seven times more cost-effective than acquiring new ones. Because of its highly positive return on
Modern customer loyalty blends repeat business and emotional advocacy. Loyal customers deliver a higher lifetime value as they stay longer.
App downloads are only the first step in the user journey. What comes next is onboarding, where brands either win
Today’s customers expect brands to engage them with speed, context, and relevance across every touchpoint of their journeys. Mobile-first experiences
The success of email campaigns is determined by what happens after recipients click on the links in the emails. Businesses
Marketing today is a race against time, against complexity, and against rising expectations. Teams are always under pressure to deliver
There are over 4.3 billion email users. That’s a lot of people to be targeted using a single marketing channel.
Mobile copywriting involves writing concise, persuasive, action-driven content for mobile devices across app store listings, onboarding flows, push notifications, and
With an average return on investment of $36 for every dollar spent, email marketing is still one of the most
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Businesses are always looking for ways to grow their user base, and lead generation plays a key role in making
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